One of the facts surrounding these new technologies is that radio is a very efficient technology -- the overall costs to get the content from that studio to your ears is cheaper than it is for these newer-technology alternatives.
How much we are willing to pay for these alternatives becomes the interesting debate. The flipside of costs is audience reach...does one or more of these new methods give a broadcaster access to an audience they were missing before? Looking back at the BBCWS decision in 2001 to exit SW to NA, they likely divided their potential audience into three groups: 1. Current SW audience unlikely / unwilling to migrate to new access methods 2. Current SW audience willing / able to migrate to new access methods 3. Potential audience unlikely / uninterested in acquiring SW radio Said BBCWS higher-ups also determined they could not fully utilize all distribution / access alternatives - their budgets would not tolerate that diversity. So, they reasoned that the upside from group #3 exceeded the downside from group #1. That cold-hearted logic comes across as insensitive to those who had emotional connections with a broadcaster... which is one reason folks still seethe over the BBC... One point below is interesting, Scott -- the phrase "...required them to modify their life styles to accommodate it..." when considering SW as the older tech, the opportunity costs of "lifestyle modification" were already paid by SW listeners...they already had arranged their lives to allow them to listen to the broadcaster of choice when they wanted...so for existing listeners, the opportunity cost was zero. Your analysis remains sound, though! Richard Cuff / Allentown, PA USA On 10/3/07, Scott Royall <[EMAIL PROTECTED]> wrote: > A voice in my head tells me to stay out of this discussion, lest some not > like my comments. Yet, I can see why some dislike new technology. Older tech > required them to modify their life styles to accommodate it. _______________________________________________ Swprograms mailing list [email protected] http://montreal.kotalampi.com/mailman/listinfo/swprograms To unsubscribe: Send an E-mail to [EMAIL PROTECTED], or visit the URL shown above.
