When there's something wrong with my plumbing, a plumber is the best person for the job. If my car breaks down, I let a mechanic fix it. If there's reporting to be done, then a journalist is the best person for the job. The problem with our sport is that the plumbers and mechanics don't want to get dirty and work. Moreover, they're denying that blocked sewers and broken alternators are even a problem in the first place. The mechanics at TNFN are saying that the REAL problem is not in the engines, it's the lack of marketing and color schemes.
malmo -----Original Message----- From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED]] On Behalf Of Randall Northam Sent: Thursday, February 13, 2003 11:29 AM To: [EMAIL PROTECTED] Subject: Re: t-and-f: can I come back now? It depends...what do you thinkof Milli Vanilli? Doesn't work like that, sadly. Individual writers rarely increase circulation by much. Trust me, I know. My magazine, Athletics Today, had the best writers on the sport in the UK (OK so we also had a column by Linford Christie, maybe that cancelled it out) but couldn't overtake Athletics Weekly's circulation. My advice to Garry Hill (which I am sure he doesn't need) is to give Malmo one 500 word piece and watch the deafening silence. Randall Northam On Thursday, Feb 13, 2003, at 15:54 Europe/London, Keith Whitman wrote: > > Give the fans what we really want-a monthly column by Malmo. With all > due respect to the author of the editors column, I would venture a > guess that it would increase circulation exponentially. > > I can see it now. People lined up at their mailboxes screaming > Mal-mo, Mal-mo, Mal-mo.
