What measurements are these estimates based on?

On 12.12.2017 02:00, Daniel Koć wrote:
I've just visited Alexa free stats on OSM website and here are some interesting 
facts:

- Current Global Rank for OSM: 6988 (down 833)

- Most visitors come from USA, Germany, China, UK and France (in both USA and China rank number is lower than global average, but probably much more people live there, hence #1 and #3...)

- In the last year percent of visitors coming from the search engines increased 
from ~20% to ~30%

- Most of the people were visiting Google, Yandex and Wikipedia sites 
immediately before

- 4/5 most popular keywords of searching visitors are related to OSM (fun fact: 
"bing maps" is #2...)

- Comparing to average "Internet population" there are much more males and less 
females


[ https://www.alexa.com/siteinfo/openstreetmap.org ]

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