Hello John! On Monday, December 23, 2002 at 10:32:12 AM you wrote:
> I disagree. The best customer you can have is the one you already > have. Proven fact. (or myth?) Wrongly worded. I think this myth comes from distribution department. The customer you already have is *easier* to have as a customer. That may sound circular but it isn't. You need much more money and effort to get a new customer than you need to hold an existing one. This is vital in advertising and marketing because it also tells you to concentrate most of your efforts on *new* customers. I am actually convinced that you cannot lose customers you already have by changing your advertising, you lose them through bad service. Hence advertising can solely be targeted at potential clients. -- Dierk Haasis The Bat 1.62 Christmas Edition on Windows XP 5.1 2600Service Pack 1 Artificial Intelligence is no match for Natural Stupidity. (Derek Leveret) ________________________________________________ Current version is 1.62 | "Using TBUDL" information: http://www.silverstones.com/thebat/TBUDLInfo.html
