On Monday, December 23, 2002, 10:25:19 AM, Dierk Haasis wrote: DH> This is vital in advertising and marketing because it also tells you DH> to concentrate most of your efforts on *new* customers. I am DH> actually convinced that you cannot lose customers you already have DH> by changing your advertising, you lose them through bad service. DH> Hence advertising can solely be targeted at potential clients.
Getting into the region of completely OT now, but there was a large study done many years ago which showed that customers who've had a problem with a company & had the problem solved satisfactorily are more loyal to the company than customers who've never had a problem at all. I guess it's to do with feeling secure that problems will be sorted. -- Deborah ________________________________________________ Current version is 1.62 | "Using TBUDL" information: http://www.silverstones.com/thebat/TBUDLInfo.html
