Hi All, Please feel free to email me on this topic directly. As a key player in various industries, in this case Technical Communication and Instructional Design, my team at Adobe is interested in hearing your opinions with regards to how we can drive industry change. Adobe has the resources to create tools, new technology and help drive adoption of open standards but we also have the ability drive other non-product related changes to help our customers and industry.
The membership of any organization is just like a customer of any product. It is the reason why we exist. We are here to serve the customer/membership/shareholders. I am not promising that Adobe can drive change but we can always try and I am willing to listen and help find a solution. What can Adobe to help? I thought I'd share this with all of you. This isn't a bunch of marketing fluff. These are actual Adobe Core Values that are part of the company culture. May not seem that way to some folks outside of Adobe but is really how we try to work everyday and is a large part of our success. Adobe Core Values Adobe was founded by John Warnock and Chuck Geschke with a set of core values that remain critical to our success and have made Adobe one of the best places to work. 1) Integrity Conduct business according to the highest ethical standards 2) Customer Focus Deliver high-quality, high-value solutions 3) Innovation Foster a culture of innovation and encourage creativity 4) Operational Excellence Maintain an environment that focuses on continuous improvement 5) Leadership Inspire and empower one another to achieve our vision 6) Teamwork Promote cross-functional collaboration and communication 7) Dynamic Environment Cultivate an energizingenvironment that instills a sense of pride and winning spirit 8) Stockholder Value Generate a superior return on our stockholders' investment through long-term revenue growth and profit 9) Community Impact Share our success by supporting charitable causes and employee volunteer activities. Thanks, -MH ------------------------------------------------------ Michael Hu Senior Product Marketing Manager Adobe Systems Incorporated 345 Park Avenue San Jose, CA 95110-2704 USA [EMAIL PROTECTED] -----Original Message----- From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED] On Behalf Of Sean Sent: Tuesday, November 13, 2007 4:01 PM To: TCP List Subject: Re: [TCP] OT Vent re: STC I've been an STC member for a while. I've contributed some. I'm a senior member, helped with the local chapter as a Webmaster and president. I think I'm done. My thoughts: 1) We're different, the STC organization and I. Ethics are important to me. Presenting communication in a clear, accurate, and concise way is important to me. The membership is important to me. I struggle to find evidence that the STC as an organization values those same things. a) Treat the members ethically. Listen to and respect them. b) Treat the chapters ethically. Listen to and respect them. c) Promote ethical communication and lead by example. d) STC communication -- Website, email, newsletters, the whole thing -- should exemplify good traits in technical and business communication. 2) ROI. I've put a fair bit in. I want something back. Prices are rising and I cannot find the value in spending $175. 3) At a local level, it's the same stouthearted folks doing the work, and they're burnt out. Others need to step up. I don't have a solution for that but I'm burnt out, too. And, when I say the STC organization, I mean the umbrella organization. I understand there are good folks elected to office and likely good folks hired to work for the STC, but my perception is that those outstanding individuals are diminished by the whole. Cheers, Sean ______________________________________________ Author Help files and create printed documentation with Doc-To-Help. New release adds Team Authoring Support, enhanced Web-based help technology and PDF output. Learn more at www.doctohelp.com/tcp. Interactive 3D Documentation Parts catalogs, animated instructions, and more. www.i3deverywhere.com _______________________________________________ Technical Communication Professionals Post a message to the list: email [EMAIL PROTECTED] Subscribe, unsubscribe, archives, account options, list info: http://techcommpros.com/mailman/listinfo/tcp_techcommpros.com Subscribe (email): send a blank message to [EMAIL PROTECTED] Unsubscribe (email): send a blank message to [EMAIL PROTECTED] Need help? Contact [EMAIL PROTECTED] Get the TCP whole experience! http://www.techcommpros.com
