-- 
*Mar*Marketing Today


Darwin ate every animal he researched. Naturally he did not bother about
the emotional relations among the flora and fauna. He concentrated only on
the food chain and expounded his Theory that every organism is at war with
every other organism, as each organism wants to kill and eat the other
organism. Add to this is the disastrous mechanical paradigm of Rene
Descartes, where every life form is just a feelings-less and emotions-less
machine, so with no moral obligations to preserve the fundamental
ecological symbiosis. When emotions were derecognized and championed, with
the self serving argument, that the emotional symbiosis is not
scientifically proved, which means mechanically not clearly adjusted, in
the cult of mathematical reductionism, we have the fatal mechanization of
education. Mechanization has taken over education.Computers; Chat GPT etc
do the understanding making a real student redundant in the colleges and
Universities. They are trained to be just cogs of the economic machine.

A College means the abode of symbiotic emotional understanding. But today,
every student Darwins every other student, to become the surviving first or
top ranker. And every student is trained to participate in the
Cartesianized market. As the human is given the first rank in the Darwinian
war of survival of the fittest, the life forms are not even really noticed
as forms of emotions. They are commodities or livestock. In fact nature
itself is one big livestock, to serve as raw material or get manipulated
for consumption.

Nature is just manipulated for new inventions, to create new markets. To
complete the coffin of emotional symbiosis, we have created the machine,
the economic man, the mechanical substitute for the emotional human.

Just like the animals which are tricked into captivity to make them the
livestocks and raw materials, the real human is subjected to all sorts of
marketing tricks, to make him/her an economic being. And we have the big
MNCs, the gigantic corporations, inanimate and dedicated to greed for
profit to the trading unit only, ignoring the fatal damage to nature, to
human societies, even to the fellow business units, with the only objective
of winning the Darwinized market.

Every large industrial unit produces on a mass scale and it needs a mass
market. The market manager must succeed in selling away the production, as
otherwise the go downs become full, bringing the production lines to a
standstill, while the interest costs pile up. Imagine the terrible neurosis
that sets into every big MNC.Can such an MNC care for nature or even on the
effects on society or on the other units of the same industry?

We have created societies as nations of economic beings, every
society/nation striving to triumph in industrialization, which means the
destruction of nature. We are now in the fatal rush into the abyss,
euphemized as economic development.

We all know that all soil bacteria, every tiny plant, plant and tree is
totally emotional, and emotionally suffers from trauma when destroyed.
Imagine the soil bacteria, the oceans of the temperate grasslands, the
Steppes, the Prairies etc, all brimming with emotions.

We have filled the troposphere with their smell messages of grief and
misery. We have changed nature’s symbiosis into antibiosis. That simply is
what marketing is.

Life basically is the arena of emotions and not economics.We live in
abstract feelings and emotions. We participate in the interactions of
emotional processes in nature. We are blinding ourselves to bright neon
lights, bright paints and urban sounds, behind which sounds there is the
anxiety to find market.

Darwinism has become economic blackmailing, forcing all towards the
destruction of nature.

Our beautiful and wonderful emotional planet needs to be saved urgently.

We have millions of jobs in the saving of nature. The misery multiplier
ruling all of us can be changed into rapture multiplier, if we take to the
promotion of nature’s basic ecological symbiosis.

YM

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