Mark,

While agreeing the name is not perfect it is "our brand". Its uniqueness is 
actualy a valuable feature.

One way out of this is to consistently use a tag line with the name eg;

Application and website development platform TiddlyWiki.

Thus people will come see it as what we say it is and use the name as a lable.

A real world example may be "red hat" linux.

Regards
Tony

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