For my behavioral review of Thaler and Sunstein, see <http:// 
www.amazon.com/review/R3FC6CUFXEZTWC/ref=cm_cr_old_cmt_rd>

On Feb 8, 2009, at 3:01 PM, Beth Benoit wrote:

> An article appeared in today's New York Times about the psychology  
> of "nudges" that begins with how the image of a fly was etched into  
> urinals in the men's room in the Amsterdam airport and proved to  
> lower "spillage."  Apparently men did a better job when they had  
> something at which to aim.  Other "nudgings" are discussed as well.
>
> http://www.nytimes.com/2009/02/08/business/08nudge.html

Paul Brandon
Emeritus Professor of Psychology
Minnesota State University, Mankato
paul.bran...@mnsu.edu


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