Interesting article on the front page of the Chronicle this week called, "Falling Behind? Try Shame, Fear, and Greed". Basically the idea is that people are trying to motivate themselves by "taking a contract out on themselves" on a site called, StickK (http://www.stickk.com/ ). Despite the slick website, the idea actually seems pretty basic: you decide that if you don't reach a certain goal (say, "lose X amount of weight", or, more pertinent to us, let's say, "write the introduction section to my manuscript") by X date/time, you agree to do something negative (say, donate money to a cause you don't really endorse). If you accomplish your goal, the negative thing will not happen.

Sounds like simple negative reinforcement?

Michael


Michael Britt
mich...@thepsychfiles.com
www.thepsychfiles.com







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