Remember IT? There was massive teasing in the news about the Segway before it came out. And, after it came out there was a fair amount of it failing to live up to expectations.
-- Paul Bernhardt Frostburg State University Frostburg, MD, USA On 4/29/09 10:01 AM, "Jonathan Mueller" <[email protected]> wrote: > I suspect a problem with such ads is the equation frustration=expectations - > attainment. Such ads might raise expectations so high that once the new > product or service was revealed it could never live up to the expectations and > consumers/viewers would just become frustrated. --- To make changes to your subscription contact: Bill Southerly ([email protected])
