When this Spring semester began a few weeks ago, I gave a short pre-test to
students in my 3rd-year level Brain and Behavior classes. One question read
something like, "Generally we use _____." the answers were a. 10%, b. 20%,
c. either the left half or the right half of the brain exclusively. d. our
entire brain. Sadly, in two sections of approximately 30 students, a little
over half chose an incorrect answer. This is after three years of college,
and all of these students have had Intro Psych and I know they covered at
least one chapter on biopsych in it. I didn't look at which item they chose
most often, but I may go back and do just that. I wonder if I give it at the
end of the semester I can compare and see an "improvement" from 10% (choice
a) to 20% (choice b). Sigh...makes me want to bang my head against the wall.

On Sun, Feb 6, 2011 at 9:41 PM, Mike Palij <m...@nyu.edu> wrote:

> So, I'm watching the last couple of minutes of the Super Bowl (for non-U.S.
> Tipsters, it is a football [no, not soccer] game) and a commercial for a
> new
> movie comes on.  Now, I've tried to turn off my attention when commercials
> come on but then I hear a voice over say something like "what if you could
> use more than 20% of your brain?"  It is for a movie starring Bradley
> Cooper
> and Robert De Niro (Oh! How the mighty have fallen!) titled "Limitless".
> My first response was "well, I hope those folks would stop making
> commercials
> like this" but I digress.  This was the first time I heard of people only
> using 20%
> instead of the traditional 10% (for debunking the 10% myth of brain usage,
> see:
> http://faculty.washington.edu/chudler/tenper.html
> and/or
> http://en.wikipedia.org/wiki/10%25_of_brain_myth )
>
> Now I'm wondering: "Did I mis-hear the commercial? Did they really say
> 20% instead of 10%?"  A quick search of the InterWebs indicate that
> indeed, we must be getting smarter because we are now using 20%.
> Consider the following article that previews the movie "Limitless":
> http://www.guardian.co.uk/film/2010/dec/22/limitless-trailer-bradley-cooper
>
> So, if drugs can make you use more of your brain, clearly drugs are a
> good thing (which is an argument I imagine used by undergraduates who
> use provigil and adderall to keep pepped up during the semester).  In
> any event, I guess we should expect students to ask about why we only
> use 20% of our brains and have an answer prepared for them:
>
> "Only some people in Hollywood appear to use only 20% of their brains."
>
> -Mike Palij
> New York University
> m...@nyu.edu
>
>
>
>
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-- 
Carol DeVolder, Ph.D.
Professor and Chair, Department of Psychology
St. Ambrose University
518 West Locust Street
Davenport, Iowa  52803
563-333-6482

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