Hi

People generally are slower to name objects (e.g., pictures, colors, ...) than 
to read the corresponding words.  Depending on your theoretical model of 
semantic memory, one explanation would be that naming objects requires a 
connection between object representations and word representations (referential 
connection in Paivio's dual coding terminology) that is not needed in the case 
of word reading.  Perhaps also relevant to point out that there is a literature 
on picture/name interference along the lines of the Stroop task.

I believe the same also holds in scanning a "list" to find a target, perhaps 
suggesting that Icons are not the most efficient sorts of representations to 
use in computer displays.

Take care
Jim


James M. Clark
Professor & Chair of Psychology
[email protected]
Room 4L41A
204-786-9757
204-774-4134 Fax
Dept of Psychology, U of Winnipeg
515 Portage Ave, Winnipeg, MB
R3B 0R4  CANADA


>>> "Deborah S. Briihl" <[email protected]> 17-Feb-13 5:14 PM >>>
Attention and the Stroop effect.
The original work by Stroop also looked at this question. The automatic process 
is reading because usually we read words when we see them not name the color. 
We ignore the color as not being relevant to the task. However, with practice, 
we can get faster at the task of color naming - although most of my students 
report just sort of blurring the word visually to Make it easier to ignore.

Deb
Deborah Briihl
Dept of psych and counseling
Valdosta state university
[email protected]<mailto:[email protected]>
 ,Sent from my iPad

Question 1:
Here is one thing that comes from my text book regarding Posner's original 
conceptions of attention and automatization of tasks:
Lower level processes are more likely to become automatic than are later, more 
cognitive processes.

So the question arises: if so, why does reading interfere with color naming 
(Stroop effect)? Why isn't color naming a lower level process than reading?
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------------------------------------------------------------------------------------------------
Thanks

Annette

ps: I only get digest to any backchannel cc's will be appreciated--although 
responses to the list will probably be appreciated by others.

Annette Kujawski Taylor, Ph. D.
Professor, Psychological Sciences
University of San Diego
5998 Alcala Park
San Diego, CA 92110
[email protected]<mailto:[email protected]>
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