Oh I so would love to buy this coffee and serve it to a certain pompous ass who doesn’t like my cats. It might be worth the money. Meanwhile, I might work this into topics for my newly acquired course on human motivation (which I have never before taught and welcome suggestions, ideas, and activities).
> On Jan 6, 2018, at 9:16 AM, Mike Palij <m...@nyu.edu> wrote: > >> On Sat, 06 Jan 2018 05:29:14 -0800, Annette Taylor wrote: >> If it wasn't so expensive I'd buy it for conversation value. >> They missed the mark with the price point. There is psychology >> here....marketing. Great classroom discussion potential. > > Well, the cost may in fact be a selling point as well: > if one buys the cereal and if some of the comments are > correct (i.e., it tastes like crap), then cognitive dissonance > theory would predict that the sunk cost involved with buying > a bad tasting food product is justified by it's high price, > namely, it's "an acquired taste" and it's price reflects > the quality that only an "educated palate" can appreciate. > > As I mentioned to another Tipster, this reminded of another > situation which I have looked up: the Indonesian coffee > unknown as Kopi Luwak aka "The World's Most Expensive > Coffee". Amazon sells various brands of this "civet processed" > coffee and here is a link to one brand: > https://www.amazon.com/Exclusive-Sustainably-Sourced-Sumatra-Indonesia/dp/B00JHSNS78/ref=sr_1_4_s_it?s=grocery&ie=UTF8&qid=1515250101&sr=1-4&keywords=wild+kopi+luwak > > The website for this brand of Kopi Luwak provides a good > review of the product and how it is "made", include cartoon > images to help understand key points (great for powerpoints ;-). > See: > http://www.most-expensive.coffee/ > NOTE: at the bottom of the homepage is an ad for "artificial" > Kopi Luwak, that is, no animals are involved, instead, an enzymatic > process is used to produce the coffee beans. Also available > at Amazon. ;-) > > Wikipedia has an entry on Kopi Luwak that provides a lot of > details; see: > https://en.wikipedia.org/wiki/Kopi_Luwak > > Kopi Luwak is sold in NYC at the West Village location of the > coffees store "Porto Rico" (there's an East Village location and > I have bought coffee products in both) and the New York Daily > News had an article when it became available at Porto Rico. > Now, the NY Daily News is a tabloid and tends to be more > "down to earth" than the NY Times, so don't be surprised by > the style of writing; the article can be accessed here: > http://www.nydailynews.com/new-york/plucked-civet-feces-cat-poo-coffee-nyc-expensive-30-cup-article-1.203820 > > The Daily News guys even do a taste test (against a coffee > named Ethiopia Michelle) and the taster's comments are > interesting. It seems that it helps if one does not mentally > imagine the process that produces the Kopi Luwak while > drinking the coffee. ;-) > > -Mike Palij > New York University > m...@nyu.edu > > P.S. I await someone coming out with an analogous version > of peanuts and/or corn. > > > >> Thanks. >> Annette >> No Sig line on phone and no monitor to reject my message >> >> On Fri, 5 Jan 2018 09:30:42 -0500, Michael Palij wrote: >> X-Message-Number: 1 >> >> It has been extremely quiet on Tips lately which can mean >> a variety of things but I am prompted to post to Tips because >> of the Events mentioned in the subject line and, for the >> Orthodox Christians (or old Eastern European Catholics), >> I think I found the perfect gift to give on Amazon; see: >> >> https://www.amazon.com/dp/B00BOXHMG2/ref=sspa_dk_detail_6?psc=1 >> >> I kid you not. ;-) > > > --- > You are currently subscribed to tips as: devoldercar...@gmail.com. > To unsubscribe click here: > http://fsulist.frostburg.edu/u?id=177920.a45340211ac7929163a0216244443341&n=T&l=tips&o=51962 > or send a blank email to > leave-51962-177920.a45340211ac7929163a0216244443...@fsulist.frostburg.edu --- You are currently subscribed to tips as: arch...@mail-archive.com. To unsubscribe click here: http://fsulist.frostburg.edu/u?id=13090.68da6e6e5325aa33287ff385b70df5d5&n=T&l=tips&o=51963 or send a blank email to leave-51963-13090.68da6e6e5325aa33287ff385b70df...@fsulist.frostburg.edu
