I guess that one the best ways to inform and motivate people in this
direction is to show to them a video-speeches, so that they could understand
what it is all about. What else, then, is more understandable to
out-of-computing people than a nice video-speech? (Well, actually there is
also a live speech). Even the books are not the best way, because alot of
people don't like to read books (better to say: in what today is called
"schools" they were forced and conditioned to read them, and eventually to
read them with disgust, of course. Obviously, a school that makes active
children sit at desks studying mostly useless subjects is a bad school. It is
a good school only for those who believe in such a school, for those
uncreative citizens who want docile, uncreative children who will fit into a
civilization whose standard of success is money).
That's why I've suggested making more transaltions on speeches related to
free software:
https://trisquel.info/en/forum/translations-r-stallman