"But there might be some lonely people who like to be tracked then receive advertisements that are tailored to their preference." They "fingerprinting" the users to detect them across different platforms and computers, then sell that information to data brokers. Once they know what you really want, they will show you special increased prices, because they know that you really need to by that item.

If they know that you want to by a fridge, your price will be: 20% off, paid delivery.
For everyone else that same fridge will be: 40% off, free delivery.
You see how tracking will cost you additional money?

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