On Sat, Feb 6, 2010 at 9:35 PM, Joe Coughlin <[email protected]> wrote:
> > On Sun, Feb 7, 2010 at 12:30 AM, televisiongirl > <[email protected]>wrote: > >> On Sat, Feb 6, 2010 at 7:48 PM, Tom Wolper <[email protected]> wrote: >> >>> And the Olympics will be full of promos for the old/new >>> Tonight Show, so that could drive ratings. >>> >> >> >> But they have so much other stuff to promote - their return to 10PM >> programming, Seinfeld's new show, "Parenthood," their low-rated critic faves >> like "Chuck" and "Parks and Recreation" - you wonder how much time they can >> turn over to Jay's return to late night. >> >> > NBC has said that there will be a campaign to tout Jay's return to what > used to be "Tonight", but that it will be far more low-key than their > campaign for "The Jay Leno Show" and be tongue-in-cheek because of all the > controversy. > Leno's return almost promotes itself - and I agree with TVG that NBC really has to use the Olympics to try to get some buzz around their primetime shows that have signs of life. They need to make sure people know when he is coming back ("Jay is back where you are used to seeing him, at 11:35 after the Olympics") but go easy on the hype. While I strongly felt Leno should be allowed to rest and maybe work on new material when the Olympiad was going to be a break for the JLS, now that he is prepping a return to the Tonight Show maybe they should find ways to get him on site in Vancouver and have him do jokes (including making fun of himself). Vancouver is in the same time zone as LA, and only about a two and half hour flight. I was 100% convinced that as soon as NBC announced they were getting rid of Conan, Leno would change his self-pitying, defensive tone and start in on the self-depreciation. It seems obviously to be the best way to reclaim his likable, nice guy image. But then he spent two weeks digging even deeper into self pity and Conan-bashing, culminating with this sit down with O. I take it he has been pretty quiet about the fiasco since then (I have only been able to stomach checking out one post-Oprah monologue). But now I think he really needs to poke fun at himself - maybe go up to Vancouver and do a bit where he assumes he is taking over as Host from Bob Costas or something. But (a caution here) he has to really be making fun of himself - not ham fistedly making fun of people who are making fun of him. -- TV or Not TV .... The Smartest (TV) People! You received this message because you are subscribed to the Google Groups "TV or Not TV" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [email protected] For more options, visit this group at http://groups.google.com/group/tvornottv?hl=en
