I thought the same thing about the Fox HD bug. My guess is two became a good enough trend to write the article.
Given the significant usage of advertising bugs during sporting events, now going beyond soccer and into hockey (which has plenty of breaks as is), I'm leaning when, not if, for a permanent advertising bug. On Tue, Nov 1, 2011 at 10:28 PM, Jim Ellwanger <[email protected]> wrote: > On Nov 1, 2011, at 8:08 PM, Joe Hass wrote: > >> The CW and Fox have both started advertising in their ID bugs in the >> right hand corner of the screen. Which begs the question: how close >> are we to the blah bar? > > The fact that Ad Age apparently hadn't noticed that Fox has had an "HD > presented by DirecTV" animated bug coming out of commercials for several > years now is proof of how well it works. (It's semitransparent, and actually > is a bit hard to see and read, especially if it happens to be against a > "busy" background.) > > I thought the article was going to be talking about advertising bugs staying > on-screen for the entire show, which is something networks have been doing > for years now as show promos (and now Twitter hashtags) -- the closest I've > seen to actual advertising in that form was during the "Warehouse 13" > premiere this past season, when Syfy had promo text for "Alphas premiere > next, brought to you by (Verizon logo)." > > -- > Jim Ellwanger <[email protected]> > <http://www.ellwanger.tv/> > > > > > -- > TV or Not TV .... The Smartest (TV) People! > You received this message because you are subscribed to the Google > Groups "TV or Not TV" group. > To post to this group, send email to [email protected] > To unsubscribe from this group, send email to > [email protected] > For more options, visit this group at > http://groups.google.com/group/tvornottv?hl=en -- TV or Not TV .... The Smartest (TV) People! You received this message because you are subscribed to the Google Groups "TV or Not TV" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [email protected] For more options, visit this group at http://groups.google.com/group/tvornottv?hl=en
