On May 9, 2013, at 3:15 PM, Tom Wolper wrote:

> We have been discussing a la carte cable here for over 10 years and I came to 
> that conclusion a long time ago. If you can subscribe to single channels, and 
> you want to catch a show that airs on AMC on Tuesday nights, what's to stop 
> you from signing up for AMC on Tuesday afternoon and canceling on Wednesday 
> afternoon? I believe that a la carte cable will lead to a la carte by 
> program, which is close to an iTunes model. 

DirecTV actually used to have a 1-day minimum subscription for their premium 
channels, but they had so many people subscribing to HBO Sunday afternoon and 
unsubscribing Monday afternoon that they now have a 1-month minimum.

-- 
Jim Ellwanger <train...@ellwanger.tv>
<http://www.ellwanger.tv>


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