On Thu, May 9, 2013 at 6:55 PM, Jim Ellwanger <train...@ellwanger.tv> wrote:

>
> On May 9, 2013, at 3:15 PM, Tom Wolper wrote:
>
> > We have been discussing a la carte cable here for over 10 years and I
> came to that conclusion a long time ago. If you can subscribe to single
> channels, and you want to catch a show that airs on AMC on Tuesday nights,
> what's to stop you from signing up for AMC on Tuesday afternoon and
> canceling on Wednesday afternoon? I believe that a la carte cable will lead
> to a la carte by program, which is close to an iTunes model.
>
> DirecTV actually used to have a 1-day minimum subscription for their
> premium channels, but they had so many people subscribing to HBO Sunday
> afternoon and unsubscribing Monday afternoon that they now have a 1-month
> minimum.


In Canada, there has always been an à la carte element for channels on the
digital tiers. While they are grouped in bundles by subject matter, there
has usually been the possibility to pick off one channel from a group for a
fee (usually $1-$2/month). In that setup, though, it doesn't take long
before it becomes cheaper to just get the bundle.

The main cable company in Quebec (Videotron) offers varying levels of à la
carte, up to and including total à la carte (other than the must-carries,
of course), and the minimum subscription to a channel here is one month, as
well. The world has, so far, not collapsed.

John

-- 
John Edwards
"You can insure against the weather, but you can't insure against
incompetence, can you?" - Phil Tufnell

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