The reports from Adam on UK and Chris on Canadian Olympic coverage are UCB
appreciated.  I think the key in comparing this to US coverage is
distinguishing between NBC's prime time coverage and most other coverage on
NBC outside of prime time and on cable channels. NBC prime time relies on
either taped and heavily edited coverage of events like gymnastics, or
heavily biased live (in the Eastern Time Zone) coverage, both with an
extremely US-centric,  exceptionality bias. Non-promoting coverage in the
US sounds pretty much like UK and Canada - much of it is live or "lavish",
if there are US medal contenders they get most of the focus, but non US
medal contenders get their fair share, and of course many of these events
have no US contenders. I have loved the Rugby coverage, for example, most
of it live,, with most contenders in the Southern Hemisphere.

It is the 4 or 5 hours of coverage in primetime that generates most of the
criticism (this is a small fraction of the total Olympic coverage I
watch) and it is because this is where NBC has to earn the meat of its
income to pay the heavy rights fee. The commercial per hour ratio seems
unusussually high (I record and time shift everything, so I just FF
commercials, but I find I have to watch primetime with the remote always in
my hand ready to "zap"), and they pander to the jingoism and sentimentality
of non sports fans.

I find I have been watching more online coverage this year, partly because
Comcast has made it so easy to watch on my tv. I got into the archery, and
rather than just watch the few preliminary matches and medal rounds they
showed on cable, I watched the whole thing from the online feed (though the
commentary is pretty minimal, and I re-watched the ones on Cable to get
more context).

On Friday, 12 August 2016, David Lynch <djly...@gmail.com> wrote:

> On Fri, Aug 12, 2016 at 4:49 AM, Adam Bowie <a...@adambowie.co.uk
> <javascript:_e(%7B%7D,'cvml','a...@adambowie.co.uk');>> wrote:
>
>>  And the presenters are nearly all sports presenters - not breakfast show
>> presenters for example.
>>
>
> This is also something that I'll give NBC a lot of credit for: As far as I
> know, all of the people doing coverage of the individual events are retired
> athletes or broadcasters who work full time on sports, and many of those
> broadcasters are specialists. There's a whole army of play-by-play
> announcers and expert commentators who are on their umpteenth Olympics but
> who I only ever hear for two weeks every four years in the sports that only
> get a lot of attention during the Olympics (e.g., swimming, diving, and
> gymnastics,) in addition to the people who cover the pro game week in and
> week out moving over to cover the Olympics in sports like golf, basketball,
> and tennis. At worst, the US coverage seems to pair a generalist
> play-by-play announcer with a former athlete.
>
> We do have breakfast show presenters involved, but they're doing the
> opening ceremony and hosting the studio portions of the broadcast, which
> essentially amounts to serving as traffic cop and doing the occasional
> interview, none of which really requires a lot of deep knowledge about
> sports.
>


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