I'd argue that Steam is a very niche market with a much more advanced user base when compared to Hulu, Netflix, and Disney Plus.
As for discontinuing support on devices, that's not nearly as disruptive from a user perspective as trying to accessing a product and having to jump through additional hoops you didn't think you had to. That's where this all falls apart. On Tue, Nov 19, 2019 at 10:42 AM Adam Bowie <a...@adambowie.co.uk> wrote: > I think that Steam is an interesting case in point here. For those > unfamiliar, it's a service that lets you buy and download PC games. If you > change computers, it's relatively easy to re-download games, or to delete > them temporarily from your machine if you're out of space, and then > download them again later (perhaps switching in and out of games). > > I mention it because it's fairly hot about logins that are from different > machines, or even familiar devices it's not seen for a while. You will > commonly be asked to re-authenticate yourself via an emailed code. > > But the point of this is that if you're using your connected TV Netflix > app to nearly always watch Netflix, then you probably won't be asked to > re-authenticate. It's only when they spot "suspicious" behaviour on your > account that they ask you to do this. I reckon that if they're smart, they > can flush out a few unathorised password sharers. > > I suspect that it'll be a very subtle thing. > > Don't forget the likes of Netflix are already discontinuing support on > some older devices, so they are prepared to make life a little difficult > for some of their users. And these companies are pretty smart about testing > things amongst discreet sets of users or in specific markets. I'm led to > believe that Netflix does this a lot. Try something, see what the reaction > is, and then decide whether it needs to be killed, tweaked, or rolled out > further. > > > Adam > > On Tue, Nov 19, 2019 at 3:54 PM Joe Hass <hassgoc...@gmail.com> wrote: > >> Multi-factor authentication and user experience: now we're in my >> wheelhouse! >> >> So here's where things get awkward: if you're not explicit with users as >> to why they're being forced to do the MFA dance, they're going to get >> irritated really quick, *especially* if what's being asked of them is what >> they consider to be a legitimate log in request. We on this list are likely >> significantly more tech savvy users. Most people, faced with having to go >> through some sort of significant additional authentication, are going to >> walk away frustrated at best. >> >> Further, it's now going to be up to the companies to have to pull >> together the appropriate data needed to build an effective MFA. Most only >> have an email address, requiring using that path (which if a user hasn't >> set up email on their phone is going to be even more of a pain in the ass). >> >> What would need to happen is a pretty strong educational campaign by >> these companies to users explaining what is happening and why. Take it from >> professional experience: when you spring crap on customers who aren't >> expecting it (*especially* when they really haven't done anything wrong), >> it blows up in your face quick. >> >> Joe Hass >> >> On Mon, Nov 18, 2019 at 4:29 AM Adam Bowie <a...@adambowie.co.uk> wrote: >> >>> It's not hard to think lots of ways to stop a certain amount of this. >>> >>> Limiting the number of simultaneous users should be easy - Netflix >>> obviously does this. But if you then roll in recognised IP addresses or >>> general locations, then you could quickly require a further 2-factor >>> identification-style or even email requirement. Netflix already tells me >>> when I log in from somewhere it's not seen before. It then emails me to let >>> me know. If it also made me click an "It's me" button then that probably >>> wouldn't be a hardship. >>> >>> Some of this will probably involve tightening Ts&Cs. Should you need to >>> reside at the same address to share a password? That's the rule that >>> Spotify has for its family plan. But students away from home, or kids using >>> their parents' logins are more complicated. And then there are families >>> that are separated through no fault of their own - perhaps work keeps them >>> apart for some of their time. >>> >>> I suspect that the companies will roll all this stuff out slowly. They >>> don't want to annoy customers, but you tighten up a little here, and make >>> people jump through a few more hoops there. Do you get new sign ups as a >>> result? Or lose them? >>> >>> >>> Adam >>> >>> On Mon, Nov 18, 2019 at 6:19 AM 'David Bruggeman' via TVorNotTV < >>> tvornottv@googlegroups.com> wrote: >>> >>>> I suspect two-factor authentication (where the password would be the >>>> first step, followed by a code sent to the actual account holder that has >>>> to be submitted as well) would be a way to address this. It's not >>>> foolproof, but it would make it harder to share access. >>>> >>>> David >>>> >>>> On Sunday, November 17, 2019, 7:17:13 PM EST, Joe Hass < >>>> hassgoc...@gmail.com> wrote: >>>> >>>> >>>> They're going to "crack down" on password sharing, though how they're >>>> going to do this in a way that isn't going to absolutely piss off honest >>>> customers is news to me. >>>> >>>> >>>> https://www.bloomberg.com/news/articles/2019-11-08/netflix-hbo-and-cable-giants-are-coming-for-password-cheats >>>> >>>> -- >>>> You received this message because you are subscribed to the Google >>>> Groups "TVorNotTV" group. >>>> To unsubscribe from this group and stop receiving emails from it, send >>>> an email to tvornottv+unsubscr...@googlegroups.com. >>>> To view this discussion on the web visit >>>> https://groups.google.com/d/msgid/tvornottv/CABru7%2BfZ_%2Bupqk4q9ThhxBpMwXnqSwu%2BK2-1f0z80zMkgBeUoQ%40mail.gmail.com >>>> <https://groups.google.com/d/msgid/tvornottv/CABru7%2BfZ_%2Bupqk4q9ThhxBpMwXnqSwu%2BK2-1f0z80zMkgBeUoQ%40mail.gmail.com?utm_medium=email&utm_source=footer> >>>> . >>>> >>>> -- >>>> You received this message because you are subscribed to the Google >>>> Groups "TVorNotTV" group. >>>> To unsubscribe from this group and stop receiving emails from it, send >>>> an email to tvornottv+unsubscr...@googlegroups.com. >>>> To view this discussion on the web visit >>>> https://groups.google.com/d/msgid/tvornottv/1652168659.1084224.1574057947480%40mail.yahoo.com >>>> <https://groups.google.com/d/msgid/tvornottv/1652168659.1084224.1574057947480%40mail.yahoo.com?utm_medium=email&utm_source=footer> >>>> . >>>> >>> -- >>> You received this message because you are subscribed to the Google >>> Groups "TVorNotTV" group. >>> To unsubscribe from this group and stop receiving emails from it, send >>> an email to tvornottv+unsubscr...@googlegroups.com. >>> To view this discussion on the web visit >>> https://groups.google.com/d/msgid/tvornottv/CAD_sJGB8OCCxn%3D%2B6UUxpQozCJLJM_kTL_ZUK47b33AKQA5N4Wg%40mail.gmail.com >>> <https://groups.google.com/d/msgid/tvornottv/CAD_sJGB8OCCxn%3D%2B6UUxpQozCJLJM_kTL_ZUK47b33AKQA5N4Wg%40mail.gmail.com?utm_medium=email&utm_source=footer> >>> . >>> >> -- >> You received this message because you are subscribed to the Google Groups >> "TVorNotTV" group. >> To unsubscribe from this group and stop receiving emails from it, send an >> email to tvornottv+unsubscr...@googlegroups.com. >> To view this discussion on the web visit >> https://groups.google.com/d/msgid/tvornottv/CABru7%2BdnqY%2Bs%2BsvVVjWnQghp09ayCzAuaKtaEJKTrMem6QMWfQ%40mail.gmail.com >> <https://groups.google.com/d/msgid/tvornottv/CABru7%2BdnqY%2Bs%2BsvVVjWnQghp09ayCzAuaKtaEJKTrMem6QMWfQ%40mail.gmail.com?utm_medium=email&utm_source=footer> >> . >> > -- > You received this message because you are subscribed to the Google Groups > "TVorNotTV" group. > To unsubscribe from this group and stop receiving emails from it, send an > email to tvornottv+unsubscr...@googlegroups.com. > To view this discussion on the web visit > https://groups.google.com/d/msgid/tvornottv/CAD_sJGDiPxQTt-LsKg_J0W-H4JKRkO78coyZJSS7hVY6ZpLjPA%40mail.gmail.com > <https://groups.google.com/d/msgid/tvornottv/CAD_sJGDiPxQTt-LsKg_J0W-H4JKRkO78coyZJSS7hVY6ZpLjPA%40mail.gmail.com?utm_medium=email&utm_source=footer> > . > -- You received this message because you are subscribed to the Google Groups "TVorNotTV" group. 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