I have never said the desexualizatioon should not take place. I think it should. It will come at a cost of lower ratings. And like sex appeal in commercials, some like the sexualized athletes without recognizing they the sex appeal is triggering them.
On Tue, Jul 27, 2021, 9:01 PM PGage <pga...@gmail.com> wrote: > Again, this is not in dispute. I like to look at sexy women as much as the > next old straight creepy cis guy, and I don’t need Ad Men to explain the > appeal to me. > > But sexualization of women athletes is not sex, rather it is the demeaning > and trivializing of female athletes. If NBC and the IOC were pushing > topless female Volleyball, or limiting gymnastics to Playboy Centerfolds > (there’s a phrase that dates me) then we would be talking about whether sex > is able to attract more viewers than athletics. But the kinds of uniforms > and images we are talking about are extremely low level in terms of their > prurient interest - you have to watch a hell of a lot of beach volleyball > to see anything that really approaches the fantasy of hot babes jiggling in > bikinis. Instead, what you see are skilled athletes being forced to operate > in ridiculous costumes. People like animals too, but I doubt the ratings > for Rugby 7s would be higher if the athletes wore puppy outfits. > > I am just not sure what percentage of the viewing audience falls in the > intersecting sets of : A) People who want to see women running around in > absurdly skimpy and mildly titillating outfits and B) People who dont know > how to use the internet to find pictures or videos of women wearing very > titillating outfits, or no outfits at all. > > > On Tue, 27 Jul 2021 at 7:17 PM Steve Timko <steveti...@gmail.com> wrote: > >> Sex works in advertising. Sex works in television. >> >> >> https://www.businessnewsdaily.com/2649-sex-sells-more.html >> >> >> >> Why Sex Sells… More Than Ever >> >> Magazine ads featuring sex are on the rise, with the exception of two >> not-too-sexy industries. >> >> - Advertisers use sexual imagery to attract sales of products as >> diverse as perfume and cheeseburgers. >> - While using sexy ads might seem like a risky choice, studies show >> that it works. >> - Sex sells because it immediately grabs attention. >> - This article is for business owners and marketers considering >> various approaches to advertising that might catch the attention of their >> target audience. >> >> Sex still sells: A study from the University of Georgia (UGA) looked at >> sexual ads that have appeared in magazines over the last 30 years and found >> that the numbers are going up. >> Why is sex important in sales? >> >> Sex attracts attention. Though it's often a taboo subject, companies that >> use sex in their marketing often create effective and memorable campaigns. >> >> >> >> >> On Tue, Jul 27, 2021, 7:11 PM PGage <pga...@gmail.com> wrote: >> >>> No, it is not that simple. Nobody doubted that ratings would be down >>> this year, just that the reason would be related to less sexualization of >>> women athletes. You still have not pro even a little bit if evidence to >>> support that even a sliver of the decline is related to this. >>> >>> The news reports on ratings I have read cite the lack of a live >>> audience, streaming, drop out if audience favorites in first week. I have >>> not read anyone saying it up is due to lack of sexy spandex. >>> >>> Furthermore, the decline in Olympic ratings is in line with, and so far >>> I think less than, the decline we have seen in ratings for award shows in >>> the last year. So I would say the main takeaway here is simply that, >>> whatever NBC may have hoped, the Olympics are not immune to the downward >>> pressures on ratings experienced in the rest of television. >>> >>> >>> >>> >>> On Tue, 27 Jul 2021 at 6:14 PM Steve Timko <steveti...@gmail.com> wrote: >>> >>>> Sex sells. It's that simple. >>>> NBC's Friday night ratings are down 36% from 2016. NBC is already >>>> looking at make goods to advertisers because rating are so low. >>>> Desexualizatioon is responsible for only a sliver of the decline, I am >>>> guessing. >>>> But it will take even a bigger chunk in 2024. And even more in 2028. >>>> >>>> >>>> https://variety.com/2021/tv/news/nbcuniversal-tokyo-olympics-make-goods-advertising-1235028563/ >>>> >>>> On Tue, Jul 27, 2021, 8:21 AM PGage <pga...@gmail.com> wrote: >>>> >>>>> I am very skeptical of the claim that less sexualizing of female >>>>> athletes will reduce ratings. If guys want to see images of hot women in >>>>> bikinis (or even out of bikinis) there are a lot better ways to do that >>>>> than to suffer through hours of beach volleyball hoping to catch a >>>>> particularly revealing shot. >>>>> >>>>> >>>>> >>>>> On Tue, 27 Jul 2021 at 7:19 AM Tom Wolper <twol...@gmail.com> wrote: >>>>> >>>>>> On Tue, Jul 27, 2021 at 6:55 AM Steve Timko <steveti...@gmail.com> >>>>>> wrote: >>>>>> >>>>>>> Each Olympics aims to set the highest level of television standards >>>>>>> >>>>>>> https://abcn.ws/2TAIUP3 >>>>>>> >>>>>>> Less sexualized images will mean lower ratings. How much lower, I >>>>>>> don't know. >>>>>>> >>>>>> >>>>>> Can you substantiate this? And even if it turns out that ratings are >>>>>> lower, can you filter out other factors to show that this is the cause? >>>>>> >>>>>>> >>>>>>> The first unitard picture I saw was of the New Zealand gymnastics >>>>>>> team. Before reading the headline to know what the story was about, I >>>>>>> thought, "That is hot." >>>>>>> Oops. >>>>>>> >>>>>> >>>>>> Hot is subjective. I am sure that there are straight men who think >>>>>> female weightlifters are hot. I wouldn't suggest uniform changes to >>>>>> enhance >>>>>> it or hide it, though. >>>>>> >>>>>> -- >>>>>> You received this message because you are subscribed to the Google >>>>>> Groups "TVorNotTV" group. >>>>>> To unsubscribe from this group and stop receiving emails from it, >>>>>> send an email to tvornottv+unsubscr...@googlegroups.com. >>>>>> To view this discussion on the web visit >>>>>> https://groups.google.com/d/msgid/tvornottv/CAJE-FiFdbgUPZXUQmz2RVhYUwuB30c2S3PFwOXbfX1FZxjhS8w%40mail.gmail.com >>>>>> <https://groups.google.com/d/msgid/tvornottv/CAJE-FiFdbgUPZXUQmz2RVhYUwuB30c2S3PFwOXbfX1FZxjhS8w%40mail.gmail.com?utm_medium=email&utm_source=footer> >>>>>> . >>>>>> >>>>> -- >>>>> Sent from Gmail Mobile >>>>> >>>>> -- >>>>> You received this message because you are subscribed to the Google >>>>> Groups "TVorNotTV" group. >>>>> To unsubscribe from this group and stop receiving emails from it, send >>>>> an email to tvornottv+unsubscr...@googlegroups.com. >>>>> >>>> To view this discussion on the web visit >>>>> https://groups.google.com/d/msgid/tvornottv/CAKGtkY%2BDLQn4-CBDvvxBZvwSh51ykt%3D-dnFgC_-Pty84mDdkGQ%40mail.gmail.com >>>>> <https://groups.google.com/d/msgid/tvornottv/CAKGtkY%2BDLQn4-CBDvvxBZvwSh51ykt%3D-dnFgC_-Pty84mDdkGQ%40mail.gmail.com?utm_medium=email&utm_source=footer> >>>>> . >>>>> >>>> -- >>>> You received this message because you are subscribed to the Google >>>> Groups "TVorNotTV" group. >>>> To unsubscribe from this group and stop receiving emails from it, send >>>> an email to tvornottv+unsubscr...@googlegroups.com. >>>> To view this discussion on the web visit >>>> https://groups.google.com/d/msgid/tvornottv/CAH5J8ywWb9tSOPjTkp4fG%2BqiWed5E10C_tmH%2BU8zZDAUZoi3_Q%40mail.gmail.com >>>> <https://groups.google.com/d/msgid/tvornottv/CAH5J8ywWb9tSOPjTkp4fG%2BqiWed5E10C_tmH%2BU8zZDAUZoi3_Q%40mail.gmail.com?utm_medium=email&utm_source=footer> >>>> . >>>> >>> -- >>> Sent from Gmail Mobile >>> >>> -- >>> You received this message because you are subscribed to the Google >>> Groups "TVorNotTV" group. >>> To unsubscribe from this group and stop receiving emails from it, send >>> an email to tvornottv+unsubscr...@googlegroups.com. >>> >> To view this discussion on the web visit >>> https://groups.google.com/d/msgid/tvornottv/CAKGtkYLPsEabF9j1LH_fSPZcgLn8%3DPcCS2t6cosOdY2eCWgx0g%40mail.gmail.com >>> <https://groups.google.com/d/msgid/tvornottv/CAKGtkYLPsEabF9j1LH_fSPZcgLn8%3DPcCS2t6cosOdY2eCWgx0g%40mail.gmail.com?utm_medium=email&utm_source=footer> >>> . >>> >> -- >> You received this message because you are subscribed to the Google Groups >> "TVorNotTV" group. >> To unsubscribe from this group and stop receiving emails from it, send an >> email to tvornottv+unsubscr...@googlegroups.com. >> To view this discussion on the web visit >> https://groups.google.com/d/msgid/tvornottv/CAH5J8ywc-VTjCFdb%2BEAZarmxOhqpCmKKhcRACEpmxsP9Jq-fWQ%40mail.gmail.com >> <https://groups.google.com/d/msgid/tvornottv/CAH5J8ywc-VTjCFdb%2BEAZarmxOhqpCmKKhcRACEpmxsP9Jq-fWQ%40mail.gmail.com?utm_medium=email&utm_source=footer> >> . >> > -- > Sent from Gmail Mobile > > -- > You received this message because you are subscribed to the Google Groups > "TVorNotTV" group. > To unsubscribe from this group and stop receiving emails from it, send an > email to tvornottv+unsubscr...@googlegroups.com. > To view this discussion on the web visit > https://groups.google.com/d/msgid/tvornottv/CAKGtkYLiPfJ%3DdhzPyyx4Pz9NZT5Ypr35aQvTU3fjSETvbNzBhA%40mail.gmail.com > <https://groups.google.com/d/msgid/tvornottv/CAKGtkYLiPfJ%3DdhzPyyx4Pz9NZT5Ypr35aQvTU3fjSETvbNzBhA%40mail.gmail.com?utm_medium=email&utm_source=footer> > . > -- You received this message because you are subscribed to the Google Groups "TVorNotTV" group. To unsubscribe from this group and stop receiving emails from it, send an email to tvornottv+unsubscr...@googlegroups.com. To view this discussion on the web visit https://groups.google.com/d/msgid/tvornottv/CAH5J8ywEm-61%2Bvq_9cO2uSysQ7_2E2fT2%3D3S47QsV%3D8UO73mHQ%40mail.gmail.com.
