On Wed, Jul 28, 2021 at 4:23 PM danieland...@gmail.com < danielanderson2...@gmail.com> wrote:
> Has the swimming always been in the morning to accommodate NBC? In > 2008, Dick Ebersol, the(then) chairman of NBC Sports, had secured the > support of the International Olympic Committee for the critical move of the > finals of the key television sports of swimming and gymnastics to morning > hours in China so they could be shown live in prime time in the United > States. So whoever succeed him has done the same thing with swimming, since > it brings in more viewers. > > It depends where the Olympics are being held. 2004 Athens - evening finals local time (afternoon EST) 2008 Beijing - finals moved to the morning at the behest of NBC 2012 London - evening finals local time (afternoon EST) 2016 Rio - night session starting at 2200 local at behest of NBC to put them into US primetime 2020/1 Tokyo - morning sessions for finals at behest of NBC So yes, when the swimming finals have been moved, it's NBC that got them to move. European Olympics don't work for that however since you'd have to start sessions at about 0100/0200 local time to hit US primetime! -- You received this message because you are subscribed to the Google Groups "TVorNotTV" group. To unsubscribe from this group and stop receiving emails from it, send an email to tvornottv+unsubscr...@googlegroups.com. To view this discussion on the web visit https://groups.google.com/d/msgid/tvornottv/CAD_sJGAVQ6YLetsQ%2BGkE0fX0W9GoXjzJEovP7dHOsHGkaqANyw%40mail.gmail.com.
