https://www.nexttv.com/news/analysis-super-bowl-could-kick-off-media-measurement-multiverse-mess
On Tue, Feb 15, 2022 at 5:26 PM PGage <pga...@gmail.com> wrote: > Right. Whatever the actual validity of Nielsen numbers though, they are > probably better than just relying on self reported estimates from NBC. I > was just pointing that out. > > On Tue, 15 Feb 2022 at 1:16 PM <twol...@gmail.com> wrote: > >> What Kevin and I were referring to is a story from last September about >> the Nielsen company losing its accreditation and the networks severing >> ties. The thread in this group starts on 9/2/21. It’s possible that Nielsen >> corrected whatever methodological problems they had and they’re officially >> in use again but I’ve seen no announcement. So if NBC is using Nielsen >> numbers they’re using numbers that they have claimed are unreliable. >> >> On Feb 14, 2022, at 10:16 PM, PGage <pga...@gmail.com> wrote: >> >> >> >> So, to be fair, I don’t think the Olympic ratings are being reported from >> network press releases. The Hollywood Reporter story here: >> >> >> https://www.hollywoodreporter.com/tv/tv-news/winter-olympics-ratings-2022-first-weekend-1235088942/ >> >> Cites its source on ratings as: “All figures are “Total Audience >> Delivery,” NBCU’s preferred metric combining Nielsen ratings for linear TV >> and Comscore figures for streaming.” >> >> I also like this story because it does report Olympic ratings in the >> context of standard decline for other shows. For example, they point out >> the Winter Olympic ratings have declined from 4 years ago about the same >> amount as the ratings for NBC’s then very highly rated program “This Is Us” >> (both about 50%). >> >> On Mon, 14 Feb 2022 at 4:08 PM Kevin M. <drunkbastar...@gmail.com> wrote: >> >>> >>> >>> On Mon, Feb 14, 2022 at 3:06 PM <twol...@gmail.com> wrote: >>> >>>> The information seems to be coming from network press releases so maybe >>>> journalists are just taking their word for it. >>>> >>> >>> I’m trying to remember whether the role of a journalist includes >>> independently verifying information given to them before sharing it in a >>> newspaper or newscast. Hmmm. >>> >>> >>>> On Feb 14, 2022, at 5:30 PM, Kevin M. <drunkbastar...@gmail.com> wrote: >>>> >>>> >>>> >>>> Questions: There isn’t currently a ratings service being used by the >>>> industry to track viewers, so how are audience numbers being compiled and >>>> analyzed? >>>> >>>> On Mon, Feb 14, 2022 at 9:59 AM PGage <pga...@gmail.com> wrote: >>>> >>>>> I agree it is a muddled story. As I have been arguing for some years >>>>> now, every story about reduced ratings for major TV events should include >>>>> some estimate of what the expected decline would be based on established >>>>> trends, to allow judgement if the decline in this instance was more or >>>>> less >>>>> than expected. This story starts to do that, then wanders off. >>>>> >>>>> Similarly, it starts to say ratings decline is a disaster, then >>>>> wanders into maybe not so bad. >>>>> >>>>> The actual story is that ratings, while not irrelevant, do not mean >>>>> what they used to. First, because of all the other ways people view tv >>>>> content, and other ways corporations have and are finding to monetize >>>>> that. >>>>> Second, because, somewhat paradoxically, in a universe in which ratings >>>>> are >>>>> severely down all over, even CSI range numbers can be financially useful. >>>>> >>>>> On Mon, 14 Feb 2022 at 9:45 AM <twol...@gmail.com> wrote: >>>>> >>>>>> I can’t figure out what the story is here. The lede is that ratings >>>>>> are disastrously low, which should mean NBC is going to suffer great >>>>>> losses. The last paragraph of the original article says NBC anticipated >>>>>> the >>>>>> shift to streaming and is set to turn a profit. So what’s newsworthy >>>>>> about >>>>>> this? >>>>>> >>>>>> On Feb 11, 2022, at 6:20 PM, 'Bob Jersey' via TVorNotTV < >>>>>> tvornottv@googlegroups.com> wrote: >>>>>> >>>>>> NBC brass at a presser noted that "the numbers" are not unexpected, >>>>>> but that advertising effectiveness is improved by the increased streaming >>>>>> capacity, while OLY showrunner Molly Solomon and Mike Tirico expressed >>>>>> confidence with what went down at Opening Ceremonies... >>>>>> >>>>>> >>>>>> >>>>>> https://www.hollywoodreporter.com/tv/tv-news/nbc-2022-olympics-peacock-streaming-ratings-1235091738/ >>>>>> (link) >>>>>> B >>>>>> >>>>>> Paul Murray, to John Edwards and moi, Feb 9th: >>>>>> >>>>>>> NBC’s Olympics ratings are terrible. That doesn’t mean the Games are >>>>>>> dying. >>>>>>> Thanks to social and digital media, the Games could be “one of the >>>>>>> most-viewed video events in U.S. history” >>>>>>> >>>>>>> https://www.washingtonpost.com/media/2022/02/09/nbc-olympics-ratings/ >>>>>>> >>>>>>>> -- >>>>>> You received this message because you are subscribed to the Google >>>>>> Groups "TVorNotTV" group. >>>>>> To unsubscribe from this group and stop receiving emails from it, >>>>>> send an email to tvornottv+unsubscr...@googlegroups.com. >>>>>> To view this discussion on the web visit >>>>>> https://groups.google.com/d/msgid/tvornottv/7779152a-3804-4f6f-a618-dcf9d8993073n%40googlegroups.com >>>>>> <https://groups.google.com/d/msgid/tvornottv/7779152a-3804-4f6f-a618-dcf9d8993073n%40googlegroups.com?utm_medium=email&utm_source=footer> >>>>>> . >>>>>> >>>>>> -- >>>>>> You received this message because you are subscribed to the Google >>>>>> Groups "TVorNotTV" group. >>>>>> To unsubscribe from this group and stop receiving emails from it, >>>>>> send an email to tvornottv+unsubscr...@googlegroups.com. >>>>>> To view this discussion on the web visit >>>>>> https://groups.google.com/d/msgid/tvornottv/0FB56361-8DFB-4444-BFCD-FFDB5D8F4850%40gmail.com >>>>>> <https://groups.google.com/d/msgid/tvornottv/0FB56361-8DFB-4444-BFCD-FFDB5D8F4850%40gmail.com?utm_medium=email&utm_source=footer> >>>>>> . >>>>>> >>>>> -- >>>>> Sent from Gmail Mobile >>>>> >>>>> -- >>>>> You received this message because you are subscribed to the Google >>>>> Groups "TVorNotTV" group. >>>>> To unsubscribe from this group and stop receiving emails from it, send >>>>> an email to tvornottv+unsubscr...@googlegroups.com. >>>>> To view this discussion on the web visit >>>>> https://groups.google.com/d/msgid/tvornottv/CAKGtkYK-TXOREWG1%3DvsGd2GE3Kx1K-mQB31Td-eTnUPi20minw%40mail.gmail.com >>>>> <https://groups.google.com/d/msgid/tvornottv/CAKGtkYK-TXOREWG1%3DvsGd2GE3Kx1K-mQB31Td-eTnUPi20minw%40mail.gmail.com?utm_medium=email&utm_source=footer> >>>>> . >>>>> >>>> -- >>>> Kevin M. (RPCV) >>>> >>>> -- >>>> You received this message because you are subscribed to the Google >>>> Groups "TVorNotTV" group. >>>> To unsubscribe from this group and stop receiving emails from it, send >>>> an email to tvornottv+unsubscr...@googlegroups.com. >>>> >>>> To view this discussion on the web visit >>>> https://groups.google.com/d/msgid/tvornottv/CAKgmY4DfqXg27yvY9bSsKAT6vXC-7VFjy9%3DBCfwOYiZCw2kfSg%40mail.gmail.com >>>> <https://groups.google.com/d/msgid/tvornottv/CAKgmY4DfqXg27yvY9bSsKAT6vXC-7VFjy9%3DBCfwOYiZCw2kfSg%40mail.gmail.com?utm_medium=email&utm_source=footer> >>>> . >>>> >>>> -- >>>> You received this message because you are subscribed to the Google >>>> Groups "TVorNotTV" group. >>>> To unsubscribe from this group and stop receiving emails from it, send >>>> an email to tvornottv+unsubscr...@googlegroups.com. >>>> To view this discussion on the web visit >>>> https://groups.google.com/d/msgid/tvornottv/8232768F-1511-40EF-A020-D8E2F799EB1D%40gmail.com >>>> <https://groups.google.com/d/msgid/tvornottv/8232768F-1511-40EF-A020-D8E2F799EB1D%40gmail.com?utm_medium=email&utm_source=footer> >>>> . >>>> >>> -- >>> Kevin M. (RPCV) >>> >>> -- >> >> -- You received this message because you are subscribed to the Google Groups "TVorNotTV" group. To unsubscribe from this group and stop receiving emails from it, send an email to tvornottv+unsubscr...@googlegroups.com. To view this discussion on the web visit https://groups.google.com/d/msgid/tvornottv/CA%2B_fQPw_uvEg-7Rup-gdD-Cq%3DKUsWs0ydk%3DRKVAxhZr3QmYSmw%40mail.gmail.com.
