I’m not sure that there is anything to disagree with here. The ratings for the Current Olympics may be problematic (almost certainly are), but the numbers reported are not simply press releases from NBC Marketing,n they are numbers from ratings services. These accuracy if these services have been brought into question, including by NBC that is now citing them.
On Wed, 16 Feb 2022 at 11:08 AM <twol...@gmail.com> wrote: > We can’t know that. If Nielsen was using a flawed methodology we don’t > know the margin of error for their numbers. And we certainly have no idea > of the margin of error for NBC’s self reported estimates. But concluding > the Nielsen numbers are more accurate is relying on Nielsen’s authority. > > On Feb 15, 2022, at 5:26 PM, PGage <pga...@gmail.com> wrote: > > > > Right. Whatever the actual validity of Nielsen numbers though, they are > probably better than just relying on self reported estimates from NBC. I > was just pointing that out. > > On Tue, 15 Feb 2022 at 1:16 PM <twol...@gmail.com> wrote: > >> What Kevin and I were referring to is a story from last September about >> the Nielsen company losing its accreditation and the networks severing >> ties. The thread in this group starts on 9/2/21. It’s possible that Nielsen >> corrected whatever methodological problems they had and they’re officially >> in use again but I’ve seen no announcement. So if NBC is using Nielsen >> numbers they’re using numbers that they have claimed are unreliable. >> >> On Feb 14, 2022, at 10:16 PM, PGage <pga...@gmail.com> wrote: >> >> >> >> So, to be fair, I don’t think the Olympic ratings are being reported from >> network press releases. The Hollywood Reporter story here: >> >> >> https://www.hollywoodreporter.com/tv/tv-news/winter-olympics-ratings-2022-first-weekend-1235088942/ >> >> Cites its source on ratings as: “All figures are “Total Audience >> Delivery,” NBCU’s preferred metric combining Nielsen ratings for linear TV >> and Comscore figures for streaming.” >> >> I also like this story because it does report Olympic ratings in the >> context of standard decline for other shows. For example, they point out >> the Winter Olympic ratings have declined from 4 years ago about the same >> amount as the ratings for NBC’s then very highly rated program “This Is Us” >> (both about 50%). >> >> On Mon, 14 Feb 2022 at 4:08 PM Kevin M. <drunkbastar...@gmail.com> wrote: >> >>> >>> >>> On Mon, Feb 14, 2022 at 3:06 PM <twol...@gmail.com> wrote: >>> >>>> The information seems to be coming from network press releases so maybe >>>> journalists are just taking their word for it. >>>> >>> >>> I’m trying to remember whether the role of a journalist includes >>> independently verifying information given to them before sharing it in a >>> newspaper or newscast. Hmmm. >>> >>> >>>> On Feb 14, 2022, at 5:30 PM, Kevin M. <drunkbastar...@gmail.com> wrote: >>>> >>>> >>>> >>>> Questions: There isn’t currently a ratings service being used by the >>>> industry to track viewers, so how are audience numbers being compiled and >>>> analyzed? >>>> >>>> On Mon, Feb 14, 2022 at 9:59 AM PGage <pga...@gmail.com> wrote: >>>> >>>>> I agree it is a muddled story. As I have been arguing for some years >>>>> now, every story about reduced ratings for major TV events should include >>>>> some estimate of what the expected decline would be based on established >>>>> trends, to allow judgement if the decline in this instance was more or >>>>> less >>>>> than expected. This story starts to do that, then wanders off. >>>>> >>>>> Similarly, it starts to say ratings decline is a disaster, then >>>>> wanders into maybe not so bad. >>>>> >>>>> The actual story is that ratings, while not irrelevant, do not mean >>>>> what they used to. First, because of all the other ways people view tv >>>>> content, and other ways corporations have and are finding to monetize >>>>> that. >>>>> Second, because, somewhat paradoxically, in a universe in which ratings >>>>> are >>>>> severely down all over, even CSI range numbers can be financially useful. >>>>> >>>>> On Mon, 14 Feb 2022 at 9:45 AM <twol...@gmail.com> wrote: >>>>> >>>>>> I can’t figure out what the story is here. The lede is that ratings >>>>>> are disastrously low, which should mean NBC is going to suffer great >>>>>> losses. The last paragraph of the original article says NBC anticipated >>>>>> the >>>>>> shift to streaming and is set to turn a profit. So what’s newsworthy >>>>>> about >>>>>> this? >>>>>> >>>>>> On Feb 11, 2022, at 6:20 PM, 'Bob Jersey' via TVorNotTV < >>>>>> tvornottv@googlegroups.com> wrote: >>>>>> >>>>>> NBC brass at a presser noted that "the numbers" are not unexpected, >>>>>> but that advertising effectiveness is improved by the increased streaming >>>>>> capacity, while OLY showrunner Molly Solomon and Mike Tirico expressed >>>>>> confidence with what went down at Opening Ceremonies... >>>>>> >>>>>> >>>>>> >>>>>> https://www.hollywoodreporter.com/tv/tv-news/nbc-2022-olympics-peacock-streaming-ratings-1235091738/ >>>>>> (link) >>>>>> B >>>>>> >>>>>> Paul Murray, to John Edwards and moi, Feb 9th: >>>>>> >>>>>>> NBC’s Olympics ratings are terrible. That doesn’t mean the Games are >>>>>>> dying. >>>>>>> Thanks to social and digital media, the Games could be “one of the >>>>>>> most-viewed video events in U.S. history” >>>>>>> >>>>>>> https://www.washingtonpost.com/media/2022/02/09/nbc-olympics-ratings/ >>>>>>> >>>>>>>> -- >>>>>> You received this message because you are subscribed to the Google >>>>>> Groups "TVorNotTV" group. >>>>>> To unsubscribe from this group and stop receiving emails from it, >>>>>> send an email to tvornottv+unsubscr...@googlegroups.com. >>>>>> To view this discussion on the web visit >>>>>> https://groups.google.com/d/msgid/tvornottv/7779152a-3804-4f6f-a618-dcf9d8993073n%40googlegroups.com >>>>>> <https://groups.google.com/d/msgid/tvornottv/7779152a-3804-4f6f-a618-dcf9d8993073n%40googlegroups.com?utm_medium=email&utm_source=footer> >>>>>> . >>>>>> >>>>>> -- >>>>>> You received this message because you are subscribed to the Google >>>>>> Groups "TVorNotTV" group. >>>>>> To unsubscribe from this group and stop receiving emails from it, >>>>>> send an email to tvornottv+unsubscr...@googlegroups.com. >>>>>> To view this discussion on the web visit >>>>>> https://groups.google.com/d/msgid/tvornottv/0FB56361-8DFB-4444-BFCD-FFDB5D8F4850%40gmail.com >>>>>> <https://groups.google.com/d/msgid/tvornottv/0FB56361-8DFB-4444-BFCD-FFDB5D8F4850%40gmail.com?utm_medium=email&utm_source=footer> >>>>>> . >>>>>> >>>>> -- >>>>> Sent from Gmail Mobile >>>>> >>>>> -- >>>>> You received this message because you are subscribed to the Google >>>>> Groups "TVorNotTV" group. >>>>> To unsubscribe from this group and stop receiving emails from it, send >>>>> an email to tvornottv+unsubscr...@googlegroups.com. >>>>> To view this discussion on the web visit >>>>> https://groups.google.com/d/msgid/tvornottv/CAKGtkYK-TXOREWG1%3DvsGd2GE3Kx1K-mQB31Td-eTnUPi20minw%40mail.gmail.com >>>>> <https://groups.google.com/d/msgid/tvornottv/CAKGtkYK-TXOREWG1%3DvsGd2GE3Kx1K-mQB31Td-eTnUPi20minw%40mail.gmail.com?utm_medium=email&utm_source=footer> >>>>> . >>>>> >>>> -- >>>> Kevin M. (RPCV) >>>> >>>> -- >>>> You received this message because you are subscribed to the Google >>>> Groups "TVorNotTV" group. >>>> To unsubscribe from this group and stop receiving emails from it, send >>>> an email to tvornottv+unsubscr...@googlegroups.com. >>>> >>>> To view this discussion on the web visit >>>> https://groups.google.com/d/msgid/tvornottv/CAKgmY4DfqXg27yvY9bSsKAT6vXC-7VFjy9%3DBCfwOYiZCw2kfSg%40mail.gmail.com >>>> <https://groups.google.com/d/msgid/tvornottv/CAKgmY4DfqXg27yvY9bSsKAT6vXC-7VFjy9%3DBCfwOYiZCw2kfSg%40mail.gmail.com?utm_medium=email&utm_source=footer> >>>> . >>>> >>>> -- >>>> You received this message because you are subscribed to the Google >>>> Groups "TVorNotTV" group. >>>> To unsubscribe from this group and stop receiving emails from it, send >>>> an email to tvornottv+unsubscr...@googlegroups.com. >>>> To view this discussion on the web visit >>>> https://groups.google.com/d/msgid/tvornottv/8232768F-1511-40EF-A020-D8E2F799EB1D%40gmail.com >>>> <https://groups.google.com/d/msgid/tvornottv/8232768F-1511-40EF-A020-D8E2F799EB1D%40gmail.com?utm_medium=email&utm_source=footer> >>>> . >>>> >>> -- >>> Kevin M. 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