Very long (9000 words) and very long awaited. I found it was easy to get
around the Atlantic paywall be accessing it through the many links on
Twitter (is it always that easy to get around paywalls?).

I am very surprised that Licht comes off so much worse than even I had
previously seen him. I knew he was enthralled to his corporate overlords,
but assumed he was also competent and perhaps even talented. Perhaps he is,
but not in his current position, and he is lying either to everyone else or
himself about what he is doing and why.

He repeats the same analogy several times in the piece, trying to convey
his sense of what it means to get more balance in CNN’s coverage: “His
network would host people who like rain as well as people who don’t like
rain. But, he said, CNN would not host people who deny that it’s raining
when it is.”

Licht seems clueless to the obvious contradiction here, since by putting
Trump and his fluffers on, with little or no effective counter, to deny the
election and justify their attempt to overthrown the Constitutional
transfer of power, he is exactly hosting people who deny it is raining when
it is. Licht may or may not be self deluded, but his bosses are clear eyed
- they want CNN to be another conservative News voice. Period. Not more
accurate or with more journalistic integrity, just more conservative.

As I have been arguing for years, Licht is of course right that there were
serious problems with Zucker’s CNN, but the problem was not that they were
too liberal or ideological, but too personal. CNN scored through the Trump
era by turning the news into a cult of personality, with so many of the
anchors and reporters making the story about themselves. Cooper is not the
most obnoxious, but he pioneered this approach to cable news a long time
ago, reporting on war and disaster by telling us more about how it made him
feel than what was actually happening. A little of this, in extremis, is
gripping (the catch in Cronkite’s voice as he reports the death of a
President). As a SOP, it is a disaster.

The solution is not to make the staff more like Fox, but to train them to
focus on the facts. Licht pays lip service to this, but in practice is only
focused on questions like: “Do gun owning farmers in Kansas like our
show?”. And that’s because that is the only kind of question Zaslov and
Malone care about.


On Fri, 2 Jun 2023 at 4:14 PM JW <[email protected]> wrote:

> From The Atlantic:
>
>
> https://www.theatlantic.com/politics/archive/2023/06/cnn-ratings-chris-licht-trump/674255/
>
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