Symeon:
That isn't mostly true if you're a small business. Many times a small
business's marketing focus has been on stationary, business cards,
membership with the local chamber of commerce or rotary club, church
membership, and sometimes a targeted trade show or advertisement in a
particular trade publication. This is far different than what you
observe for much larger businesses looking at much broader-based markets.
I can't tell you how many of my small business friends have overpaid and
been unhappy with SEO firms, marketing lists, marketing firms, and the
plethora of business pustules who promise much and produce little. I'm
sure we've all been there, and done that! In a small business, there
isn't such a redundancy of resources that these decisions don't matter.
Just a thought, or two. :-)
Bill
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----- Original Message -----
*From:* syme...@gmail.com
*To:* 'U2 Users List' <u2-users@listserver.u2ug.org>
*Date:* 4/2/2013 1:30 AM
*Subject:* Re: [U2] Social Networks for MV
Marketing has always been about "multiple ways to do predominantly the same
thing" you have a newspaper campaign, poster campaign, radio, tv, cpc ads,
web banners, cold calling etc, these are just some more.
-----Original Message-----
From: u2-users-boun...@listserver.u2ug.org
[mailto:u2-users-boun...@listserver.u2ug.org] On Behalf Of Bill Haskett
Sent: 28 March 2013 21:55
To: U2 Users List
Subject: Re: [U2] Social Networks for MV
The biggest issue I have this all of this social media craze ("emperor's new
clothes") is the time it takes to manage multiple ways to do predominately
the same thing. Although with enough resources, these marketing avenues are
manageable, for small businesses, there aren't enough resources in house.
In addition, to outsource requires tremendous luck in the selection process.
Secondly, the level of self-absorption in these social media outlets is
so monumental, what can I say? It's like talking with someone who
spends the entire time preening themselves in from me.
Just a thought, or two... :-)
Bill
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----- Original Message -----
*From:* robert.hou...@fwic.net
*To:* U2 Users List <u2-users@listserver.u2ug.org>
*Date:* 3/28/2013 2:14 PM
*Subject:* Re: [U2] Social Networks for MV
Here's another article about social media. While it addresses more
consumer facing data, you can easily see how some B2B companies can take
advantage of the same concepts:
http://www.thetibcoblog.com/2013/03/12/why-do-companies-find-it-so-har
d-to-get-social-media-right/?goback=%2Egde_43707_member_225094184%2Egd
e_43707_member_222896835
-----Original Message-----
From: u2-users-boun...@listserver.u2ug.org
[mailto:u2-users-boun...@listserver.u2ug.org] On Behalf Of Tony
Gravagno
Sent: March-19-13 2:40 PM
To: u2-users@listserver.u2ug.org
Subject: Re: [U2] Social Networks for MV
From: Robert Houben
And just to mess with your heads a bit more...
http://smallbiztrends.com/2013/03/10-reasons-business-pinterest.html
Oh dear, you seem to have provoked yet another blog. :)
http://nebula-rnd.com/blog/tech/mv/2013/03/socialmv3.html
Summary: It's not just the individual services. Each of us has different
roles in life. Pinterest might not appeal to us as MV people but it might
appeal to the companies we support who wish to use it for marketing. And
while you might not want to tweet about your MV epiphanies, in the broad
landscape of social media there are many APIs (web services) for extracting
data into your MV system, and publishing data from your MV system. As
professionals and business people, ignoring this can be a strategic mistake.
Thanks for the ongoing inspiration.
T
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