This is exactly what I'm thinking, possibly a "sub tagline" like the great 
suggested "There is nothing wrong with your computer" for each advert. 



p.s. is my email sending twice or is it just my client displaying it as two 
different messages? (the reply and the maling list)

Date: Wed, 8 Dec 2010 16:13:32 +0000
From: [email protected]
To: [email protected]
CC: [email protected]
Subject: Re: [Ubuntu-advertising] Target audience - was Global-isation

damn it I've answered just to alan on my previous e-mail... Don't forget to 
reply to all :D

Hi!

I agree, this is precisely what I was thinking when I submited my last script 
idea. Little stories of regular people and why they switched to Ubuntu, why 
they like it. In fact, if Ubuntu was more famous, we would not even need to 
show it, but, in my opion, we could show that person using the OS and smiling, 
happily (so cliché).

I love this tagline. "There is nothing wrong with your computer". It's perfect 
for this kind of situation. But I believe we're trying to draw the attention of 
a wider audience, not just people with old computers.

We could make several ads, each focusing on a different kind of user, each with 
an equally powerful tagline, on the same mold.

What do you think?

Tarek.
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