It doesn't necesarilly mean it's about old computers. It touches the user who got a new computer and is getting viruses and the one who bought a brand new pc and it got laggy in a couple of months. Basically it's saying every person unsatisfied with their current OS that they have a choice.
We must sell that discontent through the ads. We have to make different ads focusing different groups and let's try to go beyond the "user talks with user" approach. 2010/12/8 christopher winter <[email protected]> > This is exactly what I'm thinking, possibly a "sub tagline" like the great > suggested "There is nothing wrong with your computer" for each advert. > > > > p.s. is my email sending twice or is it just my client displaying it as two > different messages? (the reply and the maling list) > > ------------------------------ > Date: Wed, 8 Dec 2010 16:13:32 +0000 > From: [email protected] > To: [email protected] > CC: [email protected] > > Subject: Re: [Ubuntu-advertising] Target audience - was Global-isation > > damn it I've answered just to alan on my previous e-mail... Don't forget to > reply to all :D > > Hi! > > I agree, this is precisely what I was thinking when I submited my last > script idea. Little stories of regular people and why they switched to > Ubuntu, why they like it. In fact, if Ubuntu was more famous, we would not > even need to show it, but, in my opion, we could show that person using the > OS and smiling, happily (so cliché). > > I love this tagline. "There is nothing wrong with your computer". It's > perfect for this kind of situation. But I believe we're trying to draw the > attention of a wider audience, not just people with old computers. > > We could make several ads, each focusing on a different kind of user, each > with an equally powerful tagline, on the same mold. > > What do you think? > > Tarek. > _______________________________________________ Mailing list: > https://launchpad.net/~ubuntu-advertising Post to : > [email protected] Unsubscribe : > https://launchpad.net/~ubuntu-advertising More help : > https://help.launchpad.net/ListHelp > > _______________________________________________ > Mailing list: https://launchpad.net/~ubuntu-advertising > Post to : [email protected] > Unsubscribe : https://launchpad.net/~ubuntu-advertising > More help : https://help.launchpad.net/ListHelp > > -- Lisandro H. Vaccaro
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