On Thu, 2010-12-09 at 22:23 +0000, alan c wrote: > On 09/12/10 17:56, Moises Mata wrote:
> When have you seen a Microsoft advert explaining what an OS is? > This is a very good point. There is no need to explain ANYthing technical. That kind of stuff can be left to us so-called "geeks." What Ubuntu needs to sell is an experience - nothing more, nothing less - because their experience is all that matters, and the comparison of experience is always what allows me to make a conversion, not the FOSS/Linux talk, not hardly anything else really. Sometimes people are interested in the "giving the finger to the man" bit, sometimes security is a switch-enabler. But it's an experience. That's why I have such a high conversion rate with netbook users (XP vs. UNR? Not even a competition, ESPECIALLY as it refers to experience). Cheers > This lady does not care what an OS is, she knows she was confused when > at evening classes in Windows and that her family recommended Ubuntu, > and not least, it is easy and it keeps working ok! > > She is now 90 and has changed from tesco to asda, and is just about to > change from UKonline ISP (now closing ) to Plusnet. With significant > family help. However, her friends in the old people's club and > neighbours, are aware of her exploits and some are now using Ubuntu. > > Link: > Shopping delivered to Great Grandma, by Ubuntu Linux > http://dnc.digitalunite.com/2009/03/31/shopping-delivered-by-ubuntu-linux/ _______________________________________________ Mailing list: https://launchpad.net/~ubuntu-advertising Post to : [email protected] Unsubscribe : https://launchpad.net/~ubuntu-advertising More help : https://help.launchpad.net/ListHelp
