In general names in menus are either nouns(OpenOffice, Mozilla Firefox,
etc.) or verbs in the imperative case (Open, Save, Uninstall foo,
Add/Remove Programs, etc.). The question is should the description be a
longer name for the action (Open -> Open a Document [longer name for
open])  or a description of the action (Open -> Opens a document
[description]), since expansions do both? If you decide on a name like
"GNOME Login Sound" it makes sense to provide a description in the
descriptive case "Plays the login sound."  Since it makes sense to have
a name/description pair in order to be consistent one should have also a
verb/description. The other option would be short name/long name where
the long name would make it clear what it does (Mozilla Firefox/Mozilla
Firefox Internet Browser).b

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Poor descriptions for some applications in Startup Programs window
https://bugs.launchpad.net/bugs/146918
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