Dalton Miyabara wrote: > De: [EMAIL PROTECTED] > Para: "Mike Feravolo" [EMAIL PROTECTED] > Cópia: ubuntu-marketing@lists.ubuntu.com > Data: Wed, 1 Aug 2007 23:10:41 -0700 > Assunto: [Spam] Re: [ubuntu-marketing] Television Market, Orlando FLorida USA > >> On 8/1/07, Mike Feravolo <[EMAIL PROTECTED]> wrote: >> > Good Day All: >> > >> > Yesterday, I meet with the advertising staff of the local ABC TV station >> > in Orlando Florida. They put on a nice 60 minute presentation on using >> > television effectively to promote business and their rate card for a 12 >> > month campaign for peak hours. >> > >> > One of the things that surprised me was "peak" was during the 6 o'clock >> > news hour for local television, not the "prime hours" of 8-11. >> > >> > Anyway if Canonical was interested in using television to promote Ubuntu >> > in the Orlando television market I would be glad to pass along the name >> > my contact at Channel 9 in Orlando. >> > >> > In addition to the 2 or 3 million people that live in the area. We are >> > the largest tourist destination in America and have a large number of >> > people from the northeast, the mid-west and Canada that spread winters >> > here. Along with people from the south that visit our beach's in the >> > summer. >> > >> > For a mid-five figure number in US Dollars you could reach all of them >> > 540 times over the course of a year during peak time. >> >> I seriously doubt Canonical is going to do any sort of advertising on >> TV any time soon. The only Ubuntu ads I have seen were in Silicon >> Valley, opposite the Oracle HQ. >> >> In general marketing terms, advertising is a dying art. People are >> increasingly tuning out ads and thus the "return" on them is dropping >> off, sometimes quite precipitiously. >> >> Corey >> > > Hi, > > we could create something in TV format but to share over the internet in > channels like Youtube and others that > work with online broadcast. > > The production of the "ad" could be done by the art team together with the > marketing team. > > But to "hit" more viewers, the ad must be very creative, something that > attract people to watch and spread the ad. > > I had some ideas, but it need to be fine tunned: > > - someone working in a word process and suddenly an warning message... > MiCosoft Genuine Advantage (or something > similar)... alerting that he need to activate the program and bla bla bla... > close the scene, and say - tired > of those alerts, bugs and bla bla bla... change to something better, and > free. Ubuntu... (show some images of > Ubuntu enviroment, the software included) and finishes with the logo and a > functional link to the ubuntu website. > > But, maybe this idea would work in countries like Brazil and others were > people can´t buy an original OS > (because of the high taxes in products) for their computers, and buy pirated > or copy it from friends. Ubuntu > would be well accepted as an alternative to any Microsoft Windows. > > Ok, my text was a little bit confusing, but resuming, I think that we could > use the idea to create an ad, but > to share in the web. > > > Dalton > > PS: I work with adverting (more specific in art direction and animation) and > could participate in the creation > and production of the ad´s.
I very much like the objective, and think that a *positive* hook into a trouble free advantage system would be preferable to a negative about microsoft or whoever -- alan cocks Kubuntu user#10391 -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
