On 8/3/07, Dalton Miyabara <[EMAIL PROTECTED]> wrote: > De: [EMAIL PROTECTED] > Para: "Mike Feravolo" [EMAIL PROTECTED] > Cópia: ubuntu-marketing@lists.ubuntu.com > Data: Wed, 1 Aug 2007 23:10:41 -0700 > Assunto: [Spam] Re: [ubuntu-marketing] Television Market, Orlando FLorida USA > > > On 8/1/07, Mike Feravolo <[EMAIL PROTECTED]> wrote: > > > Good Day All: > > > > > > Yesterday, I meet with the advertising staff of the local ABC TV station > > > in Orlando Florida. They put on a nice 60 minute presentation on using > > > television effectively to promote business and their rate card for a 12 > > > month campaign for peak hours. > > > > > > One of the things that surprised me was "peak" was during the 6 o'clock > > > news hour for local television, not the "prime hours" of 8-11. > > > > > > Anyway if Canonical was interested in using television to promote Ubuntu > > > in the Orlando television market I would be glad to pass along the name > > > my contact at Channel 9 in Orlando. > > > > > > In addition to the 2 or 3 million people that live in the area. We are > > > the largest tourist destination in America and have a large number of > > > people from the northeast, the mid-west and Canada that spread winters > > > here. Along with people from the south that visit our beach's in the > > > summer. > > > > > > For a mid-five figure number in US Dollars you could reach all of them > > > 540 times over the course of a year during peak time. > > > > I seriously doubt Canonical is going to do any sort of advertising on > > TV any time soon. The only Ubuntu ads I have seen were in Silicon > > Valley, opposite the Oracle HQ. > > > > In general marketing terms, advertising is a dying art. People are > > increasingly tuning out ads and thus the "return" on them is dropping > > off, sometimes quite precipitiously. > > > > Corey > > > > Hi, > > we could create something in TV format but to share over the internet in > channels like Youtube and others that > work with online broadcast. > > The production of the "ad" could be done by the art team together with the > marketing team. > > But to "hit" more viewers, the ad must be very creative, something that > attract people to watch and spread the ad. > > I had some ideas, but it need to be fine tunned: > > - someone working in a word process and suddenly an warning message... > MiCosoft Genuine Advantage (or something > similar)... alerting that he need to activate the program and bla bla bla... > close the scene, and say - tired > of those alerts, bugs and bla bla bla... change to something better, and > free. Ubuntu... (show some images of > Ubuntu enviroment, the software included) and finishes with the logo and a > functional link to the ubuntu website. > > But, maybe this idea would work in countries like Brazil and others were > people can´t buy an original OS > (because of the high taxes in products) for their computers, and buy pirated > or copy it from friends. Ubuntu > would be well accepted as an alternative to any Microsoft Windows. > > Ok, my text was a little bit confusing, but resuming, I think that we could > use the idea to create an ad, but > to share in the web. > > > Dalton
I would love to create a contest much like Mozilla ran a year or so ago, to get as many community people involved as possible. Corey -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
