Hi there and happy new year to all. I totally agree with Shahriar on the below. In case we set up a "I am Ubuntu" capaign, only users which already know Ubuntu knows what the video is about. I think the video should also target users never heard about Ubuntu. Therefore the vid should show what Ubuntu is. The way Shahriar suggested below could be a good way to show people what Ubuntu is and what a user can do with Ubuntu. A vid capaign should wake up the interests of new users and in my opinion the best way to do that, is not only to say a name, it also should give more information on the "what is Ubuntu".
Cheers, Stefan Am Donnerstag, den 01.01.2009, 09:03 +0600 schrieb Shahriar Tariq: > > > > On Wed, Dec 31, 2008 at 8:07 PM, Chris Rowson > <christopherrow...@gmail.com> wrote: > > "I am Ubuntu and I arrest criminals......." (for example > showing a policeman with his laptop) > "I am Ubuntu and I predict the weather......" (for example > showing someone at a university using Ubuntu to run a research > project) > > You get the general idea... I'm just a bit worried that saying > I am <insert name here> and I am Ubuntu might get a bit > repetitive. I think that people might be more interested in > what people are/do than in what that person's name is. > > > > > I forgot to send it to Ubuntu-marketing mailing list.. so sending > again... > > > > Since its a free world I could not resist myself from expressing my > point of view. I'm a Marketing Major student (though have not > graduated yet, expecting this Summer). Thus I can say I know a bit > about presenting a product to the audience. > > From my point of view Hi I'm mac & I'm Pc ad from apple & ms was nice, > that's a good marketing strategy to represent themselves. However we > can not always follow what the market leaders are doing at the moment. > Because Ubuntu Linux is still in the growth stage while MS & Apple > have developed both their product & market to Matured state. Both > Apple & MS have presented their products to their respective markets > for years creating brand (product) awareness among the mass. > > We can put this idea in this way, 9 out of 10 people knows what is > Windows XP/Vista & What is Mac Leopard. While at the same time if we > ask same people about what is Ubuntu Intrepid Ibex, this rate will go > down perhaps to 2-3 out of 10 and in some country (like mine) it's > less than 1 out of 10. (all values are assumption, but I am sure it's > close to these) > > In this case "I am Ubuntu" campaign is just a "ME TOO" campaign. This > will confuse general user even more since they are not yet aware of > what is Ubuntu. Instead we should represent Ubuntu as in "I use > Ubuntu" campaign like Chris Rowson suggested. > > May be, > > Hi I'm Shahriar, I'm a marketing student and I use Ubuntu everyday for > educational purpose. > or > Hi I'm X, I'm webdesigner and I use Ubuntu everyday for developing > sites for my clients. > > Presenting Ubuntu as what we can use it to do, User representing > Ubuntu from diversified occupation. This way people will have idea > what they can use Ubuntu for and whether Ubuntu is right for them. > > Personally I really don't think "I'm Ubuntu" will have much effect on > general user.. oh this is just another parody of Mac & Windows > commercial... > > > I hope you would consider "I use Ubuntu" instead of "I'm Ubuntu" > campaign > > Have a nice day & Happy New Year :) > > > -- > Thanking you > Shahriar > > Volunteer, Bangladesh Linux Users Alliance http://linux.org.bd > http://forum.linux.org.bd > > Marketing & Contents Officer, Ubuntu Bangladesh > http://www.ubuntu-bd.org > > Endorsement: আমাদের প্রযুক্তি ফোরাম http://forum.amaderprojukti.com/ > and মুক্ত.অর্গ http://mukto.org
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