I just joined this mailing list last night so I have no idea what has been going on. I have actually been using Ubuntu for years but just last night decided to contribute as much as I can.
I am by no means a marketing professional but I'll help out anyway way I can. Andy Watson Hamilton, Ontario Canada On 10-08-05 03:32 PM, supp...@buntfu.com wrote: > Most of the points are very valid. I have gone to the ubuntu marketing irc > channel and its also very dead. I have been trying to put together a > centralized market place for open source / Ubuntu items and have been > extremely disappointed with the lack of participation. It seems that the > community doesn't know how to focus or ban together to create a true > marketing machine/buzz. I sent out an email about a week ago to this list > asking for help and consideration with no response from anyone. > > So today I'm just happy someone took the time to care about marketing. > > Regards, > Ronnie > Buntfu.com > >> Hello, >> >> I am new here but I thought I would give my two cents on the matter of >> marketing Ubuntu. >> >> From my experience, people (around here at least) want their computer to >> run Facebook flawlessly and look pretty. As much as I like Ubuntu, >> it is by no means pretty. Even compared to Windows. >> >> Security? Not many 'average users' care about security. On paper they do >> but in the 'wild' they don't. They want it to be easy and quick. >> Security tends to add additional time to the user experience. I'm not >> saying this is bad. >> >> Free? People are used to paying hundreds of dollars (or pirating) their >> operating system so when a free one is introduced, it is automatically >> much worse. >> >> This is all well known I'm sure but everything I read about Ubuntu and >> GNU/Linux in general, it's all about being more secure and free. No one >> cares. This hasn't worked for the past 10+ years and it will continue >> not to work. >> >> Support. Oh support. None of my family or friends use forums, know what >> IRC is or have any inkling to contribute. We can't expect people to go >> to IRC to figure out their problems. They can now get official tech >> support which is awesome for everyone involved. This needs to be pushed >> more. >> >> There are two majour problems (in my opinion) with Ubuntu being accepted >> by the general population. Schools and computer sales/service stores. >> >> No school in Ontario (that I know of) use GNU/Linux in any part of the >> education system. If we're looking for a greater market share within the >> next 5-10 years, we're going to have to focus on the schools. Children >> will most likely use Windows or MacOS in their homes and with using >> Windows in school, they know nothing else. If they were to learn more >> about GNU/Linux in school (even how easy or comparable to Windows it >> is), they might be more inclined to purchase a Ubuntu machine when they >> go off to college/university or enter the work force. No education = no >> knowledge. >> >> Computer sales/service stores. If you walk into a tech repair shop >> around here and ask "Do you deal with Ubuntu here?", they would reply >> with something along the lines of "Ahh no, but there's a doctor's office >> next door if you need it checked out". I worked at a 'computer >> consultants' business for a while in high school years ago and no other >> employee had even heard of GNU/Linux. How is this possible? Seriously? >> >> So, back to marketing... >> >> I have just recently checked out the marketing material available for >> Ubuntu and I was greatly disappointed. Most of it is years old. We need >> to develop more marketing material that everyone could use. >> >> We need 'people of authority' (paid employees, etc) from the Ubuntu >> community to go to the school boards and other institutions to introduce >> Ubuntu as they tend not to take a couple guys off the street too >> seriously. Are there any 'official' reports on how much a school could >> save each year by going open source? >> >> Is there a fund that people can donate for the purpose of marketing? I >> would certain donate. The product could be the best thing since sliced >> bread but if no one knows about it, what good is it? The fund could be >> used for getting billboards in huge cities around the world, ads in >> magazines, a blimp, whatever. >> >> A central ad campaign would probably be good as well. I know there were >> attempts at a copy of the Apple commercials (or at least that's what I >> remember) but I never heard anything more about it. >> >> The store should also probably offer more products and maybe attempt to >> sell them to large retail chains to resell. The computer bags, shirts, >> mice, mouse pads... I would buy them from a Walmart or whatever store >> around here. That might be a little difficult though considering Walmart >> dropped Ubuntu (they did didn't they?). >> >> Sorry about this long winded, unorganized email. I am sadly not a writer. >> >> Andy Watson >> Hamilton, Ontario >> Canada >> >> On 10-08-05 01:29 PM, Randall Ross wrote: >>> I'd like to see more focus on intentional marketing, much beyond the >>> current "word-of-mouth grass-roots it'll grow organically" stuff. >>> >>> Anyone else? >>> >>> http://brainstorm.ubuntu.com/idea/21357 (See solution #5) >>> >>> Cheers, >>> Randall >>> Ubuntu Vancouver. >>> >>> >>> On 10-08-04 11:59 AM, supp...@buntfu.com wrote: >>>> The mailing list seems dead. Is it still alive. Does it serve a purpose >>>> still? >>>> >>>> >>>> >>> >>> >> >> >> -- >> ubuntu-marketing mailing list >> ubuntu-marketing@lists.ubuntu.com >> Modify settings or unsubscribe at: >> https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing >> > > -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
