Why the threatened continence? Why the need to frame this conversation as having anything to do with a question of the viability of RunRev?

This thread started with a call to debate a journalist who asked some questions about the veracity of some rather strident marketing statements made by Revolution about its product. This call came from the runrev customer service manager, which I find slimy. However, both the comments made by the journalist/blogger and the marketing claims he referenced, surrounded the much more general merit of macro languages and user-programming environments that seek to automate much of the busywork code-minutia necessary in "professional" languages. This is not a rev specific issue as it is shared equally by all xtalk languages. So much of what Revolution claims as unique are in fact inherited (for free!) from hypercard and smalltalk, apple and xerox PARC.

The fact so many on this list continue to treat runrev as some sickly child that needs to be protected is really ill-advised as public relations. Nor is this attitude based in reality. RunRev is in good standing. Has a decent customer base. Actions based in paranoia do more harm than good. The product is fine. The category is fine. Acting like hyenas just makes the product look like it is about to fall down and die. The very notion that a criticism of hyper- protective and overdrive spin mastering is akin to critism of the product is a great example of the paranoia of which I speak. It is ugly and it results in ugly public relations acts.

The notion that runrev will somehow suffer if it acknowledges its stellar ancestry... even more absurd. Both Alan Kay and Bill Aktinson are canonized and deservingly so. They were visionaries far ahead of their peers. Want more, who also influenced the emergence of hypercard and hypertalk? How about Douglas Engelbart and Theodore (Ted) Nelson.

RunRev's own separate lineage began with MetaCard and is distinguished by its insistence on multi-platform development and deployment. With the advent of a web player, runrev has done what only one other xtalk environment has done. And all of this deployed by the largest and most stable of the xtalk commercialization groups... these are the attributes runrev alone can claim. The rest of its history is merged with all other xtalk histories and should be acknowledged as such.

We in the U.S. tend to envy the British for their innate tendency towards a particularly handsome form of understated but strong form of humility. The complex and influential heritage of both Britain and RunRev product are certainly deserving of the deep confidence from which I always assumed this humility arose.

Randall Reetz

On Nov 25, 2009, at 9:51 AM, Heather Nagey wrote:

I just came across this:

http://community.zdnet.co.uk/blog/ 0,1000000567,10014516o-2000458459b,00.htm

Thought it would interest you guys! If you feel the urge to post a comment, the blogger is inviting debate - just keep it positive... it's probably best not to wade in guns blazing if you disagree with his view. I think there is an interesting debate to be had here.

Nice to see Rev starting to attract widespread media interest :)

Regards,

Heather

Heather Nagey
Customer Services Manager
http://www.runrev.com/
RunRev - Software construction for everyone
follow me on twitter
http://www.twitter.com/lainopik

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