On 29 Oct 2005, at 01:11, Dan Shafer wrote:

I think the answer is yes but this opens a whole can of worms about how to position, package, price and market Rev, whether for the audience you and I see or for the professional programmer. RunRev tries to both and I don't think that can be done well. At least I've never seen it done well.

I think they have done a great job taking an essentially unix based vertical market tool and packaging it for first time and semi- professional users. However as you point out this is hard to combine with the professional end of the market. Problem being that if there is no commercial / professional end then the new users won't take the time and investment to learn it!

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Another reason to let go a little of the professional end of the market. Re-introduce the ability to license the full source code, take a positive and clear stance on open source, and provide a clear direction for developers to build and extend the toolset provided by the Rev IDE but for other business sectors. Open source code developed in this market can be packaged and sold as professionally documented and supported components, or bundled with the IDE. A ransom model would allow developers to "go ahead" finish a tool - and if RunRev perceived a clear market for it - pay the ransom as a monthly subscription - and open source it after the ransom was met. There are many other business models for this sort of community development. Opening things up a little, and giving a clear direction, would allow us to experiment a little here to try out the best models.

That way they can concentrate on selling the flow of sustainable benefits from the professional markets, and package them nicely into the worlds most powerful well documented and easy to use cross platform development environment - for those users who just want a tool that works.
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