[users@httpd] Is it possible to redirect user to "market://..." URI?

[linux.il]

On my website I should redirect Android users to my application on Android
Market. What is the optimal way to do this? My first idea was

       RewriteCond %{HTTP_USER_AGENT}  Android [NC]
       RewriteRule ^/$         market://details?id=......

But it doesn't work. Is it doable in Apache?

TIA, Vitaly