Hi folks,

OK, I think it's now time to close the vote on the rename; it's almost 3
weeks since I started this vote.  Thank you for everyone who participated.

The final votes were

1. Causeway: Andy*, Dan*, Joerg*, Rob*, Patrick P, Martin W, Patrick D,
Brian K
2. Alma    : Johan*, Oscar*, Struberg*, Kevin*, Bilgin*, Alexander*,
Jeroen*, Fernando, Martin H
3. Kokoro  : Dhruv

* = committer/PMC member.  Only these formally count, but we wanted to hear
as many voices as possible.

And here were the remarks, positive and negative, for Alma and for Causeway
as names:

Alma +ve
" catchy"
* "write what you hear, very short"
* "alma in portuguese means soul"

Alma -ve
* AlmaLinux is a new Linux distribution (merge of CentOS and RHEL)
* 4918 hits in Global Brand DB [1] Search Results (vs 109 for Causeway)
* "common word ending up in conflict"
* "Alma does have a little baggage though... quite a few roads in the UK to
commemorate the battle of Alma"
* "Alma" means different things to different people.  As such it doesn't
really transport a single idea.
* "Alma" has lots of other meanings in various languages

Causeway +ve
* "sounds intentional, will take you somewhere"
* A "Causeway" has a lot of marketing value [to bridge the gap between
business and techies]"
* "easy to say with and without Apache first.  Well known word, easy to
spell.  No weird or unfortunate connotation in Urban Dictionary.  I like
the hexagonal connection too."
* sounds like it would get me somewhere; easy to introduce to a project
team:  "We'll build this on Apache Causeway"

Causeway -ve
* "hard to write for non-native speakers"
* "prefer non-english word to stand out in searches"
* "potentially difficult to pronounce in non-english langs"

*For now, I don't really want to declare either of these as the winner.
Rather, what I would like to do is to perform the next steps for both:*
a) to do the ASF-defined product name search process [2], [3], ie due
diligence
b) come up with some logo and marketing ideas.

To that end, *I've created a page on our wiki [4]*, with child pages for
each activity.

Let me suggest that we now *give ourselves 3 weeks* for this; then we can
review what we have.

Many thanks
Dan


[1] https://branddb.wipo.int/branddb/en/
[2] https://infra.apache.org/project-names.html
[3] https://www.apache.org/foundation/marks/naming.html
[4]
https://cwiki.apache.org/confluence/display/ISIS/Apache+Isis+rename+-+next+steps

On Mon, 13 Jun 2022 at 09:46, Jeroen van der Wal <jer...@stromboli.it>
wrote:

> *not* too late of course, need reading glasses ;-)
>
> On Thu, 9 Jun 2022 at 21:58, Jeroen van der Wal <jer...@stromboli.it>
> wrote:
>
> > Oops, hopefully I'm too late.
> >
> > I cast my vote to:
> >    1. change the framework's name to Apache *Alma*
> >
> > Kind regards,
> >
> > Jeroen van der Wal
> > Stromboli b.v.
> > +31 655 874050
> >
> >
> > On Thu, 9 Jun 2022 at 20:06, Dan Haywood <d...@haywood-associates.co.uk>
> > wrote:
> >
> >> Hi folks,
> >>
> >> The vote has now been open for 14 days, but I'll keep it going a few
> days
> >> more as we had quite a few votes over the last day or two.
> >>
> >> Once I do close the vote, then will need to do some deeper due diligence
> >> on
> >> trademarks etc.  We'll also kick off a logo competition and all those
> fun
> >> sort of things.
> >>
> >> For now, though here's the current state of play:
> >>
> >> 1. *Alma    *: Johan*, Oscar*, Struberg*, Kevin*, Bilgin*, Alexander*,
> >> Brian K, Fernando, Martin H,
> >> 2. *Causeway*: Andy*, Dan*, Joerg*, Rob*, Patrick, Martin W
> >> 3. *Kokoro  *: Dhruv
> >>
> >> * = committer/PMC member.  Only these formally count, but we want to
> hear
> >> as many voices as possible.
> >>
> >> And here are remarks, positive and negative, for Alma and for Causeway
> as
> >> names:
> >>
> >> Alma +ve
> >> " catchy"
> >> * "write what you hear, very short"
> >> * "alma in portuguese means soul"
> >>
> >> Alma -ve
> >> * AlmaLinux is a new Linux distribution (merge of CentOS and RHEL)
> >> * 4918 hits in Global Brand DB [1] Search Results (vs 109 for Causeway)
> >> * "common word ending up in conflict"
> >> * "Alma does have a little baggage though... quite a few roads in the UK
> >> to
> >> commemorate the battle of Alma"
> >> * "Alma" means different things to different people.  As such it doesn't
> >> really transport a single idea.
> >>
> >> Causeway +ve
> >> * "sounds intentional, will take you somewhere"
> >> * A "Causeway" has a lot of marketing value [to bridge the gap between
> >> business and techies]"
> >> * "easy to say with and without Apache first.  Well known word, easy to
> >> spell.  No weird or unfortunate connotation in Urban Dictionary.  I like
> >> the hexagonal connection too."
> >>
> >> Causeway -ve
> >> * "hard to write for non-native speakers"
> >> * "prefer non-english word to stand out in searches"
> >> * "potentially difficult to pronounce in non-english langs"
> >>
> >>
> >> Thx
> >> Dan
> >>
> >> [1] https://branddb.wipo.int/branddb/en/
> >>
> >> On Thu, 9 Jun 2022 at 17:21, - - <rmatth...@nakedobjects.org> wrote:
> >>
> >> > Please do.
> >> >
> >> > R
> >> >
> >> > > On 09/06/2022 17:11 Dan Haywood <d...@haywood-associates.co.uk>
> wrote:
> >> > >
> >> > >
> >> > > Thanks for this, Rob. Do you mind if I cross-post to the thread on
> >> Slack
> >> > > ... ?
> >> > >
> >> > > On Thu, 9 Jun 2022 at 17:08, - - <rmatth...@nakedobjects.org>
> wrote:
> >> > >
> >> > > > Hi All
> >> > > > When we donated the Naked Objects project to Apache, all those
> years
> >> > ago,
> >> > > > we had to change its name. This was because a commercial version
> >> > (ported to
> >> > > > .NET) was the focus of the business and it used that original
> name.
> >> > That
> >> > > > name described the framework so well, even if it raised a few
> >> eyebrows.
> >> > > > Dan and I discussed new names at length, looking for something
> >> > > > descriptive, pithy and memorable. Given what we were changing it
> >> from,
> >> > the
> >> > > > task was rather hard. What we settled on gave us something unique
> >> and
> >> > > > terse, using something that was common to us three--we all lived
> in
> >> > towns
> >> > > > next to this river (more commonly known as the Thames)--and it
> also
> >> had
> >> > > > that goddess connection.
> >> > > > After a while that choice started to look poor. Unfortunately
> >> > associations
> >> > > > matter and I have no doubt there has been an effect to this. A
> local
> >> > > > friend, who invests in businesses in the area, commented to me
> that
> >> > many
> >> > > > companies in the area (particularly Oxford) have had to change
> their
> >> > > > company names over the recent years.
> >> > > > To me, this is reminiscent of an old VW Golf advert, where a guy
> is
> >> > > > wandering back from the casino and the voice over explains that he
> >> had
> >> > put
> >> > > > everything on black and it had come up red. He then gets into his
> >> Golf
> >> > and
> >> > > > the implication is that he still has the most important thing. We
> >> > started
> >> > > > with a great framework and picked the wrong name. Yet we still
> have
> >> the
> >> > > > important part.
> >> > > > To me Causeway sound intentional, it'll take you somewhere. This
> >> gets
> >> > my
> >> > > > vote. The others are fine, but I would put the simpler one first,
> >> so:
> >> > 1)
> >> > > > Causeway; 2) Alma; 3) Kokoro.
> >> > > > Hey, but don't listen to me. Look what happened last time!
> >> > > > Best regards
> >> > > > Robert
> >> > > > > On 24/05/2022 09:46 Dan Haywood <d...@haywood-associates.co.uk>
> >> > wrote:
> >> > > > >
> >> > > > > Hi folks,
> >> > > > > We've talked a lot about changing the name of the framework, see
> >> for
> >> > > > > example ISIS-1303 [1]. So this thread, is, finally, to start the
> >> > process
> >> > > > > There have been an awful lot of suggestions; talking
> >> > informally/offline
> >> > > > > with the other committers, we think there are a few
> front-runners.
> >> > So the
> >> > > > > vote below lists these, but if none appeal then you can vote for
> >> > > > something
> >> > > > > else.
> >> > > > > So, please cast vote your vote for one of the following:
> >> > > > > 1. change the framework's name to Apache *Alma*
> >> > > > > 2. change the framework's name to Apache *Causeway*
> >> > > > > 3. change the framework's name to Apache *Kokoro*
> >> > > > > 4 *don't change *the framework's name
> >> > > > > 5. do change the framework's name, but I don't like any of them,
> >> > give me
> >> > > > > some *other choices*!
> >> > > > > Background on the first three choices:
> >> > > > > *Alma* - technically speaking, is a piece of wood (a little
> round
> >> > pole)
> >> > > > > within a stringed instrument such as a violin [2], connecting
> the
> >> > > > > soundboards etc. What it means though "heart" or "soul" -think
> >> "alma
> >> > > > > mater", so the metaphor is that we are connecting business with
> >> > > > technology,
> >> > > > > or acting as the heart of the business.
> >> > > > > *Causeway* - taken from the Giant's Causeway in Northern
> Ireland,
> >> a
> >> > > > > geological feature characterised by hexagonal basalt columns
> [3].
> >> The
> >> > > > > metaphor here is again "causeway" meaning bridge, but the
> hexagons
> >> > also
> >> > > > are
> >> > > > > reminiscent of the hexagonal architecture common to DDD.
> >> > > > > *Kokoro* - is a Japanese word meaning something connecting
> heart,
> >> > mind,
> >> > > > > body and spirit [4]. It has been trendy in the past to use
> >> Japanese
> >> > > > words.
> >> > > > >
> >> > > > > In case anyone wants a reminder, our current name *Isis* comes
> >> from
> >> > the
> >> > > > > name of the River Thames as it wanders through Oxford (the
> >> original
> >> > > > > authors of the framework all used to live in Oxfordshire). Isis
> of
> >> > course
> >> > > > > was an Egyptian goddess [5].
> >> > > > > For voting, hopefully there will be a clear winner, but it might
> >> make
> >> > > > sense
> >> > > > > to rank your preferences. If there are no clear winners then,
> >> well,
> >> > we'll
> >> > > > > go round the loop - we don't want to force through a change that
> >> > no-one
> >> > > > is
> >> > > > > happy with.
> >> > > > > Normally votes are at least 72 hours, but we intend to keep this
> >> one
> >> > open
> >> > > > > longer than that, at least we've had a few contributions to the
> >> > thread.
> >> > > > > Only committers to the framework have a formal vote, but it'd be
> >> > good to
> >> > > > > hear the views of as many users of the framework as we can.
> >> > > > > Thanks
> >> > > > > Dan (co-drafted with Johan).
> >> > > > >
> >> > > > >
> >> > > > > [1] https://issues.apache.org/jira/browse/ISIS-1303
> >> > > > > [2]
> >> > > >
> >> >
> >>
> https://4.bp.blogspot.com/-odn0l-W5zow/Wmim3CiDJNI/AAAAAAAAG8c/ZiJPbHSbhHUEumzpxw1ZYNmIfb8IXnBjQCLcBGAs/s1600/20120919201309.jpg
> >> > > > > [3]
> >> > > >
> >> >
> >>
> https://en.wikipedia.org/wiki/Giant%27s_Causeway#/media/File:Causeway-code_poet-4.jpg
> >> > > > > [4]
> >> > > >
> >> >
> >>
> https://qz.com/946438/kokoro-a-japanese-word-connecting-mind-body-and-spirit-is-also-driving-scientific-discovery/
> >> > > > > [5]
> >> > > >
> >> >
> >>
> https://simple.wikipedia.org/wiki/Isis#:~:text=Isis%20is%20a%20goddess%20in,greatest%20goddesses%20of%20Ancient%20Egypt
> >> > > > > .
> >> >
> >>
> >
>

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