Purely out of curiosity, why an otter? Is there some reasoning behind it or is it just because it's cute?
On Wed, 19 Aug 2020 at 17:57, Guozhang Wang <wangg...@gmail.com> wrote: > Hi Michael, > > Thanks for the feedback, but I'm not totally in agreement with your > proposed objectives of the logos. More specifically, though I agree Kafka's > logo is a smartly designed one to convey some key ideas of the project such > as "distributed" and "pipeline" in a techy manner, I'm not convinced it is > the only golden-standard principle for any logo designs. And I also feel > that it is not necessary to enforce Kafka Streams logo inheriting the same > techy and cold simple line style as with Kafka logos and avoid other > styles, e.g. animal images. To me the purpose of having a Kafka Streams > logo is to demonstrate the stream processing part of Kafka, and the symbol > of an otter to me illustrate "continuous actions in streams" surrounding > Kafka in a nice way (and yes, it's also cute :). In addition I honestly do > not share your concern that the current proposal would make people confuse > Kafka Streams is not an official and integral part of Apache Kafka, but of > course that's a subjective topic for us all. > > I do agree with Robin on the other feedback that it makes the Kafka logo > too small especially in design A, while it obscures the Kafka logo in > design B. I think this is addressable under the current design proposal > though. > > > Guozhang > > > On Wed, Aug 19, 2020 at 9:24 AM Robin Moffatt <ro...@confluent.io> wrote: > > > I echo what Michael says here. > > > > Another consideration is that logos are often shrunk (when used on > slides) > > and need to work at lower resolution (think: printing swag, stitching > > socks, etc) and so whatever logo we come up with needs to not be too > fiddly > > in the level of detail - something that I think both the current proposed > > options will fall foul of IMHO. > > > > > > On Wed, 19 Aug 2020 at 15:33, Michael Noll <mich...@confluent.io> wrote: > > > > > Hi all! > > > > > > Great to see we are in the process of creating a cool logo for Kafka > > > Streams. First, I apologize for sharing feedback so late -- I just > > learned > > > about it today. :-) > > > > > > Here's my *personal, subjective* opinion on the currently two logo > > > candidates for Kafka Streams. > > > > > > TL;DR: Sorry, but I really don't like either of the proposed "otter" > > logos. > > > Let me try to explain why. > > > > > > - The choice to use an animal, regardless of which specific animal, > > > seems random and doesn't fit Kafka. (What's the purpose? To show > that > > > KStreams is 'cute'?) In comparison, the O’Reilly books always have > an > > > animal cover, that’s their style, and it is very recognizable. > Kafka > > > however has its own, different style. The Kafka logo has clear, > > simple > > > lines to achieve an abstract and ‘techy’ look, which also alludes > > > nicely to > > > its architectural simplicity. Its logo is also a smart play on the > > > Kafka-identifying letter “K” and alluding to it being a distributed > > > system > > > (the circles and links that make the K). > > > - The proposed logos, however, make it appear as if KStreams is a > > > third-party technology that was bolted onto Kafka. They certainly, > for > > > me, > > > do not convey the message "Kafka Streams is an official part of > Apache > > > Kafka". > > > - I, too, don't like the way the main Kafka logo is obscured (a > > concern > > > already voiced in this thread). Also, the Kafka 'logo' embedded in > the > > > proposed KStreams logos is not the original one. > > > - None of the proposed KStreams logos visually match the Kafka logo. > > > They have a totally different style, font, line art, and color > scheme. > > > - Execution-wise, the main Kafka logo looks great at all sizes. The > > > style of the otter logos, in comparison, becomes undecipherable at > > > smaller > > > sizes. > > > > > > What I would suggest is to first agree on what the KStreams logo is > > > supposed to convey to the reader. Here's my personal take: > > > > > > Objective 1: First and foremost, the KStreams logo should make it clear > > and > > > obvious that KStreams is an official and integral part of Apache Kafka. > > > This applies to both what is depicted and how it is depicted (like > font, > > > line art, colors). > > > Objective 2: The logo should allude to the role of KStreams in the > Kafka > > > project, which is the processing part. That is, "doing something > useful > > to > > > the data in Kafka". > > > > > > The "circling arrow" aspect of the current otter logos does allude to > > > "continuous processing", which is going in the direction of (2), but > the > > > logos do not meet (1) in my opinion. > > > > > > -Michael > > > > > > > > > > > > > > > On Tue, Aug 18, 2020 at 10:34 PM Matthias J. Sax <mj...@apache.org> > > wrote: > > > > > > > Adding the user mailing list -- I think we should accepts votes on > both > > > > lists for this special case, as it's not a technical decision. > > > > > > > > @Boyang: as mentioned by Bruno, can we maybe add black/white options > > for > > > > both proposals, too? > > > > > > > > I also agree that Design B is not ideal with regard to the Kafka > logo. > > > > Would it be possible to change Design B accordingly? > > > > > > > > I am not a font expert, but the fonts in both design are different > and > > I > > > > am wondering if there is an official Apache Kafka font that we should > > > > reuse to make sure that the logos align -- I would expect that both > > > > logos (including "Apache Kafka" and "Kafka Streams" names) will be > used > > > > next to each other and it would look awkward if the font differs. > > > > > > > > > > > > -Matthias > > > > > > > > On 8/18/20 11:28 AM, Navinder Brar wrote: > > > > > Hi, > > > > > Thanks for the KIP, really like the idea. I am +1(non-binding) on A > > > > mainly because I felt like you have to tilt your head to realize the > > > > otter's head in B. > > > > > Regards,Navinder > > > > > > > > > > On Tuesday, 18 August, 2020, 11:44:20 pm IST, Guozhang Wang < > > > > wangg...@gmail.com> wrote: > > > > > > > > > > I'm leaning towards design B primarily because it reminds me of > the > > > > Firefox > > > > > logo which I like a lot. But I also share Adam's concern that it > > should > > > > > better not obscure the Kafka logo --- so if we can tweak a bit to > fix > > > it > > > > my > > > > > vote goes to B, otherwise A :) > > > > > > > > > > > > > > > Guozhang > > > > > > > > > > On Tue, Aug 18, 2020 at 9:48 AM Bruno Cadonna <br...@confluent.io> > > > > wrote: > > > > > > > > > >> Thanks for the KIP! > > > > >> > > > > >> I am +1 (non-binding) for A. > > > > >> > > > > >> I would also like to hear opinions whether the logo should be > > > colorized > > > > >> or just black and white. > > > > >> > > > > >> Best, > > > > >> Bruno > > > > >> > > > > >> > > > > >> On 15.08.20 16:05, Adam Bellemare wrote: > > > > >>> I prefer Design B, but given that I missed the discussion > thread, I > > > > think > > > > >>> it would be better without the Otter obscuring any part of the > > Kafka > > > > >> logo. > > > > >>> > > > > >>> On Thu, Aug 13, 2020 at 6:31 PM Boyang Chen < > > > > reluctanthero...@gmail.com> > > > > >>> wrote: > > > > >>> > > > > >>>> Hello everyone, > > > > >>>> > > > > >>>> I would like to start a vote thread for KIP-657: > > > > >>>> > > > > >>>> > > > > >> > > > > > > > > > > https://cwiki.apache.org/confluence/display/KAFKA/KIP-657%3A+Add+Customized+Kafka+Streams+Logo > > > > >>>> > > > > >>>> This KIP is aiming to add a new logo for the Kafka Streams > > library. > > > > And > > > > >> we > > > > >>>> prepared two candidates with a cute otter. You could look up the > > KIP > > > > to > > > > >>>> find those logos. > > > > >>>> > > > > >>>> > > > > >>>> Please post your vote against these two customized logos. For > > > > example, I > > > > >>>> would vote for *design-A (binding)*. > > > > >>>> > > > > >>>> This vote thread shall be open for one week to collect enough > > votes > > > to > > > > >> call > > > > >>>> for a winner. Still, feel free to post any question you may have > > > > >> regarding > > > > >>>> this KIP, thanks! > > > > >>>> > > > > >>> > > > > >> > > > > > > > > > > > > > > > > > > > > > > > > > > -- > -- Guozhang > -- Ben Stopford Lead Technologist, Office of the CTO <https://www.confluent.io>
