Using Maven to Rename a Package

[Ferguson, Jason M TSgt 375 CSPTS/SCE]

Sorry, I'm a newbie at Maven 2, I admit it.
 
I have a project template that I use for all new development projects.
 
The package directory (under the java directory) will look like this:
 
org.jason.sample.dao
org.jason.sample.service
org.jason.sample.model
org.jason.sample.web
(etc)
 
My test directory will look similar to the java directory (along with
resources and test-resources, etc).
 
Since the packages under sample (dao, service, etc) are not empty, I
need them as part of a Maven archetype.
 
However, I want to rename "sample" to something more descriptive (such
as "photogallery" or something like that).
 
Is there a simple way to have Maven rename "sample"?
 
Jason