Hi Nicolas, you're right Flash is perceive like something "bad", but we'll know that's not true, but is something that was feed through the years and now is impossible to remove. Flex is collateral damage, IT people knows that Flex means in the end Flash, for this reason Flex has been fading out through all this years. So nothing to do here.
The best strategy is to make something fresh, and better not to say "Flash Player free" (this message would be bad for people that does not know about us, we will hurting ourself unnecessarily) but "HTML output ready", "HTML generation" or whatever sounds good (didn't think about the right sentence with best marketing sounding. 2017-10-24 10:26 GMT+02:00 Idylog - Nicolas Granon <ngra...@idylog.com>: > Many thanks for this information. > I must say that the distinction was not very clear to me neither… > > Maybe there is some confusion between the “Flex” concept (most people > outside Flex developers never heard about it, and Flex developers usually > have a good feeling about it) and the “Flash Player” concept (about which > absolutely everybody have heard of, as being “bad” and “old” and “evil” and > “anti-Apple” thus being anti-anything-modern since Apple equals “modern” in > the mind of the public). > > That is the reason why I do not believe that citing Flex necessarily > associates it with “old” (after all, js is much older!). > What we want is something AS3 + MXML, keeping what made Flex shine, but > definitely “Flash Player-free”. Maybe a “Flash Player free” sticker would > attract more users ? > > Nicolas Granon > > > > De : Alex Harui [mailto:aha...@adobe.com] > Envoyé : mardi 24 octobre 2017 07:05 > À : users@royale.apache.org > Objet : Re: Royale name > > Hi Mandeep, > > IMO, there are two target markets for Royale: 1) people migrating Flex > apps. 2) People looking to create new JS apps who have no idea what Flex > is or think Flex is "old". > > Also, at least at Apache, there can a difference between a PROJECT name > and a PRODUCT name. > > As you can see from the discussion, folks looking to target the second > group are concerned about association with the name "Flex". I could be > wrong, but I am hopeful that the big push to migrate Flex apps will not > last much beyond 2020. It is extremely difficult to rebrand and rename a > PROJECT "later", so we gambled and picked a name for the PROJECT that had > no association with "Flex". However, I am still pushing for us to have a > PRODUCT named FlexJS as well as a PRODUCT named Royale in order to target > both groups. And, if the FlexJS PRODUCT isn't of interest to many folks > after 2020, we can retire that one PRODUCT without having to rebrand the > PROJECT. > > We simply have not published enough stuff on any official web sites in > order to get the search engines to find us in the noise, so yeah, we are > currently hard to find. We are always interested in volunteers helping out > in drawing attention to Royale. > > And we are always interested in your and other's thoughts on everything > related to Royale, including your posts on this topic. The only thing that > is unlikely to change is the PROJECT name, but you can still influence > PRODUCT names and how we market. > > Thoughts? > -Alex > > From: Mandeep Sarma <muveryd...@gmail.com> > Reply-To: "users@royale.apache.org" <users@royale.apache.org> > Date: Monday, October 23, 2017 at 9:33 PM > To: "users@royale.apache.org" <users@royale.apache.org> > Subject: Re: Royale name > > I know it's too late and I'm really not trying to be a pest, but as a > marketing guy I wanted to add in this discussion topic ( > http://apache-flex-development.2333347.n4.nabble.com/DISCUSS-Name-of-the- > FlexJS-Fork-td64199i60.html#a64289) Justin M. Hill makes the most sense. > Even people who no longer use Flex would probably know what FlexJS could be > about (like me) but Apache Royale? I had a quick look at the subscribers of > the Apache Flex User mailing list even they seem confused, imagine the rest > of us. > Google Trends indicates to me Royale 1. is not a widely used term, 2. the > searched term does not seem to have a significant relation with computing > (except for a game). > Mandeep > > On Mon, Oct 23, 2017 at 7:50 PM, Mandeep Sarma <muveryd...@gmail.com> > wrote: > my opinion is not important, 1 person does not make a focus group. I > learned of the name change today because someone approached the company I > work for to discuss a Flex app conversion. But a search with Google Trends > may give more insight. > > On Mon, Oct 23, 2017 at 5:03 PM, Carlos Rovira < > carlos.rov...@codeoscopic.com> wrote: > Hi Mandeep, > > this topic was largely discussed in dev list. This name was the original > codename for Flex when it was created around 2001 in Macromedia. Then > Macromedia changed it to the final name Flex when it was released. We think > that this name has a great sounding and good meaning in terms of something > "magnificent", "marvelous" or "great", and and like it was explained in > the change name thread. > > we are in royale dev list proping a new web site for Apache Royale here: > http://royale.codeoscopic.com > > Hope you like it > > Thanks > > Carlos > > > > > 2017-10-23 22:54 GMT+02:00 Mandeep Sarma <muveryd...@gmail.com>: > is there are meaning or significance in the Apache Royale name. from a > marketing perspective it seems like a strange name. Royale is a French word > often used in English to give an highfalutinallure often ironically, and a > popular joke in the Pulp Fiction movie. Apache Royal does not seem to > invoke any link to any topic involving technology. > > Can you imagine if Apple had name it's smart phone Apple Royale ? Nokia > might still have been the #1 mobile phone maker today. > > I'm NOT criticizing I'm just curious as to the significance of the name. > Mandeep > > > > Virus-free. www.avg.com > > > > > -- > > Carlos Rovira > Director General > M: +34 607 22 60 05 > http://www.codeoscopic.com > > Conocenos Avant2 en 1 minuto! > > Este mensaje se dirige exclusivamente a su destinatario y puede contener > información privilegiada o confidencial. Si ha recibido este mensaje por > error, le rogamos que nos lo comunique inmediatamente por esta misma vía y > proceda a su destrucción. > De la vigente Ley Orgánica de Protección de Datos (15/1999), le > comunicamos que sus datos forman parte de un fichero cuyo responsable es > CODEOSCOPIC S.A. La finalidad de dicho tratamiento es facilitar la > prestación del servicio o información solicitados, teniendo usted derecho > de acceso, rectificación, cancelación y oposición de sus datos dirigiéndose > a nuestras oficinas c/ Paseo de la Habana 9-11, 28036, Madrid con la > documentación necesaria. > > > > > > -- <http://www.codeoscopic.com> Carlos Rovira Director General M: +34 607 22 60 05 http://www.codeoscopic.com Conocenos Avant2 en 1 minuto! <https://avant2.es/#video> Este mensaje se dirige exclusivamente a su destinatario y puede contener información privilegiada o confidencial. Si ha recibido este mensaje por error, le rogamos que nos lo comunique inmediatamente por esta misma vía y proceda a su destrucción. De la vigente Ley Orgánica de Protección de Datos (15/1999), le comunicamos que sus datos forman parte de un fichero cuyo responsable es CODEOSCOPIC S.A. La finalidad de dicho tratamiento es facilitar la prestación del servicio o información solicitados, teniendo usted derecho de acceso, rectificación, cancelación y oposición de sus datos dirigiéndose a nuestras oficinas c/ Paseo de la Habana 9-11, 28036, Madrid con la documentación necesaria.
