I suppose you’ve heard of Tesla the man who brought us electricity? He worked for Edison and Westinghouse and designed the first hydroelectric plant at Niagara falls.
https://en.m.wikipedia.org/wiki/Nikola_Tesla Perhaps we should call this Warnock? Kidding. Regards, Dave Sent from my iPhone > On Oct 24, 2017, at 7:51 PM, Mandeep Sarma <muveryd...@gmail.com> wrote: > > I don't think you are making a good comparison, ie why has Tesla Motors > become so recognizable? among many reason the fact that it was one of the > first all electric cars to be a viable every day car for some people (I know > Google was not the first search engine, but it was the first with a clean > UI). But have you heard of "GAC" most Americans haven't. GAC is Chinese auto > maker that has made several unsuccessful attempts at entering the USA's auto > market. I'm 99.99% sure when the first mass market humanoid robot hits the > shelves that what ever name they give it will become well know even if they > call it Xamarin (trying to be funny). > > On a serious note, I assure you my comments were not meant to offend or > challenge anyone's wisdom. I have repeatedly said I'm not a focus group and > certainly not a prophet. I simply wanted to share my point of view as someone > in marketing, I was doing research for client on FlexJS and I got confused by > the latest developments. But if Apache Royale becomes a huge success and I'm > invited to the party, I will accept the invitation. (not being sarcastic, > just saying I enjoy a good party) > > Cheers! > Mandeep > >> On Tue, Oct 24, 2017 at 9:36 PM, Peter Ent <p...@adobe.com> wrote: >> Just to play Devil’s Advocate a bit: Before the mid-1990s no one knew what >> “google” was when that company started. “Google” did not, to the average >> person or even programmers of that time, associate with anything to do with >> computers. >> >> There are hundreds of products and brands names that initially are not >> linked with, or say, what they provide. I’m sure within a few years >> “Royale”, in the context of computing, will come to be associated with cross >> platform solutions. >> >> Peter >> >> >> On Oct 24, 2017, at 7:24 PM, Mandeep Sarma <muveryd...@gmail.com> wrote: >> >>> When I was referring to Google trends I was trying to say people using the >>> word "royale" in their searches are not looking for computing related >>> information. I personally like names that either say what the product / >>> service is about or at least invokes a relate-able meaning. For example a >>> quick Google trends search seems to indicate interest in MS's Xamarin is >>> dropping, I think it some of it has to do with the odd ball name which >>> makes it hard to remember. As a marketing guy with a "many :)" few years of >>> experience I will only make 1 suggestion: marketing wise it's dangerous for >>> individuals or a group to assume our personal perception is the same as the >>> rest of the world's. >>> >>> Anecdotally speaking and not based on any research, I think rightly or >>> wrongly the Flash Player has a bad name, but "flex" does not seem to have >>> any negative connotations. Again according to Google Trends (what can I >>> say, I like facts) "flex" is a widely used term associated with technology >>> and lifestyle brands. new is not always good >>> (https://www.cbsnews.com/news/30-years-ago-today-coca-cola-new-coke-failure/). >>> So my 2 cents is I personally like FlexJS, to people who know Flex they >>> will know it mean Flex for JS, for people not familiar with Flex they may >>> associated it with some / another "flexible" JS technology which may prompt >>> further consideration. But for people with no knowledge of Adobe Flex or >>> Apache Flex, Apache Royale will be equal to an unlit light bulb in their >>> heads. I'm one person not a focus group but when I started reading about >>> Apache Royale I was confused, I had always assumed Apache Flex was an >>> intermediary solution with FlexJS being the future (yeap I made an >>> assumption), I guess it's still is, but it just became very convoluted. >>> >>> I'm not trying to muddy the waters just sharing my 2 cents 100% for a >>> marketer's point of view. >>> >>> Mandeep >>> >>>> On Tue, Oct 24, 2017 at 1:05 AM, Alex Harui <aha...@adobe.com> wrote: >>>> Hi Mandeep, >>>> >>>> IMO, there are two target markets for Royale: 1) people migrating Flex >>>> apps. 2) People looking to create new JS apps who have no idea what Flex >>>> is or think Flex is "old". >>>> >>>> Also, at least at Apache, there can a difference between a PROJECT name >>>> and a PRODUCT name. >>>> >>>> As you can see from the discussion, folks looking to target the second >>>> group are concerned about association with the name "Flex". I could be >>>> wrong, but I am hopeful that the big push to migrate Flex apps will not >>>> last much beyond 2020. It is extremely difficult to rebrand and rename a >>>> PROJECT "later", so we gambled and picked a name for the PROJECT that had >>>> no association with "Flex". However, I am still pushing for us to have a >>>> PRODUCT named FlexJS as well as a PRODUCT named Royale in order to target >>>> both groups. And, if the FlexJS PRODUCT isn't of interest to many folks >>>> after 2020, we can retire that one PRODUCT without having to rebrand the >>>> PROJECT. >>>> >>>> We simply have not published enough stuff on any official web sites in >>>> order to get the search engines to find us in the noise, so yeah, we are >>>> currently hard to find. We are always interested in volunteers helping >>>> out in drawing attention to Royale. >>>> >>>> And we are always interested in your and other's thoughts on everything >>>> related to Royale, including your posts on this topic. The only thing >>>> that is unlikely to change is the PROJECT name, but you can still >>>> influence PRODUCT names and how we market. >>>> >>>> Thoughts? >>>> -Alex >>>> >>>> From: Mandeep Sarma <muveryd...@gmail.com> >>>> Reply-To: "users@royale.apache.org" <users@royale.apache.org> >>>> Date: Monday, October 23, 2017 at 9:33 PM >>>> To: "users@royale.apache.org" <users@royale.apache.org> >>>> Subject: Re: Royale name >>>> >>>> I know it's too late and I'm really not trying to be a pest, but as a >>>> marketing guy I wanted to add in this discussion topic >>>> (http://apache-flex-development.2333347.n4.nabble.com/DISCUSS-Name-of-the-FlexJS-Fork-td64199i60.html#a64289) >>>> Justin M. Hill makes the most sense. Even people who no longer use Flex >>>> would probably know what FlexJS could be about (like me) but Apache >>>> Royale? I had a quick look at the subscribers of the Apache Flex User >>>> mailing list even they seem confused, imagine the rest of us. >>>> Google Trends indicates to me Royale 1. is not a widely used term, 2. the >>>> searched term does not seem to have a significant relation with computing >>>> (except for a game). >>>> >>>> Mandeep >>>> >>>>> On Mon, Oct 23, 2017 at 7:50 PM, Mandeep Sarma <muveryd...@gmail.com> >>>>> wrote: >>>>> my opinion is not important, 1 person does not make a focus group. I >>>>> learned of the name change today because someone approached the company I >>>>> work for to discuss a Flex app conversion. But a search with Google >>>>> Trends may give more insight. >>>>> >>>>>> On Mon, Oct 23, 2017 at 5:03 PM, Carlos Rovira >>>>>> <carlos.rov...@codeoscopic.com> wrote: >>>>>> Hi Mandeep, >>>>>> >>>>>> this topic was largely discussed in dev list. This name was the original >>>>>> codename for Flex when it was created around 2001 in Macromedia. Then >>>>>> Macromedia changed it to the final name Flex when it was released. We >>>>>> think that this name has a great sounding and good meaning in terms of >>>>>> something "magnificent", "marvelous" or "great", and and like it was >>>>>> explained in the change name thread. >>>>>> >>>>>> we are in royale dev list proping a new web site for Apache Royale here: >>>>>> http://royale.codeoscopic.com >>>>>> >>>>>> Hope you like it >>>>>> >>>>>> Thanks >>>>>> >>>>>> Carlos >>>>>> >>>>>> >>>>>> >>>>>> >>>>>> 2017-10-23 22:54 GMT+02:00 Mandeep Sarma <muveryd...@gmail.com>: >>>>>>> is there are meaning or significance in the Apache Royale name. from a >>>>>>> marketing perspective it seems like a strange name. Royale is a French >>>>>>> word often used in English to give an highfalutinallure often >>>>>>> ironically, and a popular joke in the Pulp Fiction movie. Apache Royal >>>>>>> does not seem to invoke any link to any topic involving technology. >>>>>>> >>>>>>> Can you imagine if Apple had name it's smart phone Apple Royale ? Nokia >>>>>>> might still have been the #1 mobile phone maker today. >>>>>>> >>>>>>> I'm NOT criticizing I'm just curious as to the significance of the name. >>>>>>> >>>>>>> Mandeep >>>>>>> >>>>>>> Virus-free. www.avg.com >>>>>> >>>>>> >>>>>> >>>>>> -- >>>>>> >>>>>> Carlos >>>>>> Rovira >>>>>> Director >>>>>> General >>>>>> M: >>>>>> +34 607 22 60 05 >>>>>> http://www.codeoscopic.com >>>>>> >>>>>> Conocenos Avant2 en 1 minuto! >>>>>> >>>>>> Este mensaje se dirige exclusivamente a su destinatario >>>>>> y puede contener información privilegiada o confidencial. Si ha >>>>>> recibido este mensaje por error, le rogamos que nos lo comunique >>>>>> inmediatamente por esta misma vía y proceda a su destrucción. >>>>>> De la vigente Ley Orgánica de Protección de Datos >>>>>> (15/1999), le comunicamos que sus datos forman parte de un fichero cuyo >>>>>> responsable es CODEOSCOPIC S.A. La finalidad de dicho tratamiento es >>>>>> facilitar la prestación del servicio o información solicitados, teniendo >>>>>> usted derecho de acceso, rectificación, cancelación >>>>>> y oposición de sus datos dirigiéndose a nuestras oficinas >>>>>> c/ Paseo de la Habana 9-11, 28036, Madrid con la documentación necesaria. >
