I had a spam leak through today. The only thing in the html part was a link to some site, with no hint of what was there. The plain text side was more informative, in a way:

Content-Type: text/plain;
charset="us-ascii"
Content-Transfer-Encoding: 7bit

You have 2 options here,
Option 1 -  You can put ANY text you want in here.

Option 2 -  We will fill it in with the text only portion of the
           html message if you put the macro for you: http://biglnk.com/DZp
           in here.

NOTE: Some email clients don't disply html data. In that case what you put here will be seen by the recipient. If the email client does
           display html data then this will NOT be seen by the recipient.
Based on this you may wish to put a text version of your add here;
           however, you can also put some macros here to make the message
           more random.

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