And that's what it's all about. People want good value for money and a fair
market. Very few people are likely to alter their purchasing decisions or
deliberately shop at a store because of the units they use,
Although less and less people buy by the weight these days (possibly to do
with removing imperial in some places) those who do will appreciate Tesco's
seemingly open way they make the sale experience / appearance "better" in
the perception of the quality of information offered.
It's only enthusiasts like us that might do that.
To an extent I agree with you there. I often use my other half as a
reference to what it's like in the "real world" as she has absolutely no
interest in this subject whatsoever!
If people are influenced at all it will be because price/lb looks cheaper
than price/kg,
I think people are brighter than that!
which is why Tesco do imperial pricing in their promotions. Tesco have also
been known to show price reductions per kg for the same reason.
Actually they show reductions in both.
Sainsbury make a point of saying "thats XX/kilo less" in their TV ads (the
only firm I've 'heard' do that) and to some that will sound very impressive
(however I still think people are brighter than that).
