I don't know how much of it is directly attributable to the ads, but family members who have nothing more to do with computers than the next average Joe have been bringing up Linux with me (they know I use and like it). They see what IBM and Novell are doing and it is making an impression. Even if the ad goes over everyone's head (I'm sure it does some, but I think you'd be surprised how many people get the gist of it anyhow), they make the IBM->Linux association and that's what really counts.
/* Quoth Josh Jeppson <[EMAIL PROTECTED]> on Sun, 1 Feb 2004 at 15:49 -0700 in <[EMAIL PROTECTED]> */ > > On Fri, 2004-01-30 at 21:00, Josh Jeppson wrote: > > > Anybody seen IBM's new Linux commercials? The ones > > > with the very white little boy who is 'adopted' by > > > the world? What do you all think? Like/dislike? > > > Comments? > > > > > > They strike me as a little strange. > > > > It's deep. I think this sums up what the common man thinks about them: > > > > http://slate.msn.com/id/2094360 > > > > In short, the common man is saying, "huh?" _I_ think the adds are kinda > > cool, but it also reminds me a lot of the opening sequence of every > > "Pretender" episode when Jared is getting taught all that stuff as a > > kid. Makes me snicker a little. It's nice to see someone getting > > serious about touting Linux on primetime, though I hope the adds aren't > > just going over everyone's head. > > > > Bryan > > I appreciate everybody who sounded off on what they thought of them. > I was trying to spark a good discussion on them, and I think that's > what we got. As far as the commercials being over everyone's head, > I don't think that they're directed at the desktop crowd. Rather > IBM is marketing towards IT shops and other technical departments. > > The article you reference, Bryan, I think makes that clear. Blue > Collar Average Joe Six-Pack is not going to understand or care what > is being sold. But your typical IT Professional will know exactly > what it means, and it might make it easier to explain to his White > Collar Bottom Line Boss why Linux is a good thing, with or without IBM. > > I really do like the subtle and not-so-subtle nods to Linux and other > OpenSource developers everywhere. Kinda nice to see all those people > getting accolades from Big Blue. > > Josh > > > ____________________ > BYU Unix Users Group > http://uug.byu.edu/ > ___________________________________________________________________ > List Info: http://uug.byu.edu/cgi-bin/mailman/listinfo/uug-list > -- .O. Hans Fugal | De gustibus non disputandum est. ..O http://hans.fugal.net | Debian, vim, mutt, ruby, text, gpg OOO | WindowMaker, gaim, UTF-8, RISC, JS Bach --------------------------------------------------------------------- GnuPG Fingerprint: 6940 87C5 6610 567F 1E95 CB5E FC98 E8CD E0AA D460
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