"This brightness is what plays into the presentation process, and not he fish can see actual UV light (unless we talk trout and salmon). Fluorescence adds to the contrast of the lure. More contrast make a lure easier to detect in the environment, and fish may be more attentive to a brighter lure from a greater distance and show more interest." Dr. Rob Neumann Vol 40 No 7 "In-Fisherman" Rick
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