They are selling us, and we are selling ourselves. 
The content from the corporate media is an ancillary part of the business. Maybe before there were 6 media giants acting as a cartel, there was some focus on content, developing something new and interesting but since then, there has been less and less focus put on content.

In vlogging, the content is developed not to sell shit, but to entertain, inform, and share.

I am sure that there are some people that are commoditizing themselves, but the field is open; an ideology has not been chosen. We are not slaves to our customers, hell we are not even slaves to our viewers. We get to develop whatever kind of content we would like.                                 




On Dec 18, 2005, at 4:43 PM, Matthew Clayfield wrote:

--- In videoblogging@yahoogroups.com, Ron Watson <[EMAIL PROTECTED]> wrote:
>
> Something that not many people realize is that in terms of the 
> corporate media, we are the product.

We're the product in terms of grassroots media, too, just in a
completely different way. The corporate media sees videobloggers as
commodities because videobloggers have commodified themselves. At
least in some cases...





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