Wow - that's awesome!
I will go out on a limb here and say that you are getting those kind
of cpms because you're so current and "it" in regards to online
video ("it" in a very good way).
You have good viewership and as a leader of this movement there are
positive branding implications for companies that sponsor you that
go far beyond simple cpm value. Those cpm numbers are simply not
achievable for publishers who do not have your current positioning,
product and reach.
Of course, your challenge is to maintain this value (and to maintain
your cutting edge profile) as you grow and move forwards.
Cheers,
Rob
--- In videoblogging@yahoogroups.com, andrew michael baron
<[EMAIL PROTECTED]> wrote:
>
> We are talking about CPMs that are much higher, $50 to $150.
>
> On Jan 18, 2006, at 5:55 PM, LeanBackVids.com wrote:
>
> > So all this legal talk about music brings me back to sponsors...
> >
> > $25-50 CPM (cost per thousand) is an average price for video
> > sponsorships. (Disclaimer: I used to work for a major sports
website
> > and am going by what they charge for various video advertising.
And
> > the per 1000 makes the price relative to popularity.)
> >
> > The big difference with RSS-based media is that the sponsorship
would
> > be embedded into the movie and exists for as long as the movie
does.
> >
> > Assuming that the CPM is $25 and a single video gets downloaded
10,000
> > times in the first month and 2,000 times each month
thereafter... that
> > would make the value of a single video sponsorship at $250 for
the
> > first month and $50 for each month afterwards.
> >
> > Of course, there is an exponential decline in viewers since the
video
> > gets pushed further down into the feed/archives. So maybe the
sponsor
> > only is charged for 6 months... $250 the first month and
another $250
> > for the remaining 5 months... Bring the total to $500
sponsorship per
> > video. (Up-front payment of course.)
> >
> > Seems realistic to me, but wanted to check how others feel about
this.
> >
> > -Matt
> > -----------------------
> > http://vlogmap.org
> > http://leanbackvids.com
> > http://ridertech.com
> >
> >
> >
> >
> >
> >
> >
> > Yahoo! Groups Links
> >
> >
> >
> >
> >
> >
>
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